Major League Baseball PR Campaign Essay Example | Topics and Well Written Essays - 750 words

Major League Baseball PR Campaign - Essay Example The experience of the ballpark is where memories are made for millions of Americans. It is from those fond recollections of youth that traditions are born. Baseball must once again tap into the reasons a father is compelled to take his son to the ball game. Owners are already aware of this reasoning. â€Å"Cap Day† type promotions are an offering of goodwill as much as a recognition of the strong bonds created when father and son go to the game. The implementation of this plan would not only be more cost effective than these types of programs, it would cost less than most other typical promotional events. The high salaries of ball players are high on the list of recent public criticism of baseball. Encouraging the players to become more fan-friendly melts away the millionaire pampered player image in addition to making memories that last a lifetime. Not only does this feed directly into the reasons families attend games together, it further cements the long-standing traditions that have kept Americans in the ballparks throughout the dubious recent events. Finally, the cost to the organizations and players is only time. Situation Analysis: America's pastime still hasn't recovered from the strike 10 years ago. In the nine years before the strike, the World Series averaged a strong 22.3 rating. The league was turning a profit during that entire time as well, with roughly $22 million in 1992 and $36 million in 1993. Following the strike, the numbers show a drastic decline in both ratings and revenue.