How External Environmental Factors Impact Marketing Decisions essays

How External Environmental Factors Impact Marketing Decisions essays The field of marketing is a complex one. Those who work in it are charged with reaching the masses for the purpose of promotion, regardless of what may be going on in the world at the time. Marketing companies world wide have to remain ever mindful of external factors including legal, economical and technological aspects if they want to remain successful. Looking at these external environmental factors can provide foundational information for the planning of marketing strategy. This holds true whether the marketing is to target a global audience or remain in the domestic One of the most important things to incorporate into any marketing plan regardless of its size is the understanding of legal aspects. The legality of the world must be adhere to in any life plan but in marketing it can mean the difference between success and public humiliation. All one has to do is look through the news history and one will locate stories in which marketing went against the legal system and caused a company to close or a product to be pulled off the Market. Disregarding the legal aspects of marketing can be extremely expensive(Fitzpatrick, 2004). One example of this is a tactic called bait and switch. Advertising laws prevent the offering of one product or price to lure consumers in, and then claiming it was JUST sold and trying to steer them into purchasing a more expensive product. It is bait and switch if when the ad was placed there was knowledge that the advertised product It is illegal throughout America and ignoring the legal factor of marketing One such suit was against a bank in Rhode Island. The class action suit accused Fleet Bank of using age old familiar bait and switch tactics to lure new credit card customers to their offices. "During 1999 and 2000, Fleet conducted a nationwide advertising campaign, offering a non-introductory, fixed annual percentage rate of 8.5 percent or lower for...

Parable - Definition and Examples of Parables

Parable s of Parables A story, usually short and simple, that illustrates a lesson. The parable is related to the exemplum in classical rhetoric. Parables And The New Testament Some of the best known parables are those in the New Testament. Certain longer works of modern literaturesuch as Heart of Darkness by Joseph Conrad and the fiction of Franz Kafkaare sometimes regarded as secular parables. Biblical Parables The legs of the lame are not equal: so is a parable in the mouth of fools.(Proverbs 26:7, The Bible) Secular Parables The Blind Men and the Elephant by John Godfrey Saxe There were six men of Hindustan,to learning much inclined,Who went to see an elephant,though all of them were blind,That each by observationmight satisfy his mind.The first approached the elephant,and happening to fallAgainst his broad and sturdy side,at once began to bawl,This mystery of an elephantis very like a wall.The second, feeling of the tusk,cried, Ho, what have we here,So very round and smooth and sharp?To me ’tis mighty clear,This wonder of an elephantis very like a spear.The third approached the elephant,and happening to takeThe squirming trunk within his hands,thus boldly up and spake,I see, quoth he,the elephant is very like a snake.The fourth reached out an eager hand,and felt above the knee,What this most wondrous beastis like is very plain, said he.Tis clear enough the elephantis very like a tree.The fifth who chanced to touch the earsaid, E’en the blindest manCan tell what this resembles most;deny the fact who can;This marvel of an elephantis very like a fan.The sixth no sooner had begunabout the beast to grope,Than seizing on the swinging tailthat fell within his scope;I see, said he, the elephantis very like a rope.So six blind men of Hindustandisputed loud and long,Each in his own opinionexceeding stiff and strong;Though each was partly in the right,they all were in the wrong! MORAL:So oft in theologic wars,The disputants, I ween,Rail on in utter ignoranceOf what each other mean,And prate about an ElephantNot one of them has seen! The Invention of Letters SOCRATES: I heard, then, that at Naucratis, in Egypt, was one of the ancient gods of that country, the one whose sacred bird is called the ibis, and the name of the god himself was Theuth. He it was who invented numbers and arithmetic and geometry and astronomy, also draughts and dice, and, most important of all, letters. Now the king of all Egypt at that time was the god Thamus, who lived in the great city of the upper region, which the Greeks call the Egyptian Thebes, and they call the god himself Ammon. To him came Theuth to show his inventions, saying that they ought to be imparted to the other Egyptians. But Thamus asked what use there was in each, and as Theuth enumerated their uses, expressed praise or blame, according as he approved or disapproved. The story goes that Thamus said many things to Theuth in praise or blame of the various arts, which it would take too long to repeat; but when they came to the letters, This invention, O king, said Theuth, will make the Egyptians w iser and will improve their memories; for it is an elixir of memory and wisdom that I have discovered. But Thamus replied, Most ingenious Theuth, one man has the ability to beget arts, but the ability to judge of their usefulness or harmfulness to their users belongs to another; and now you, who are the father of letters, have been led by your affection to ascribe to them a power the opposite of that which they really possess. For this invention will produce forgetfulness in the minds of those who learn to use it, because they will not practice their memory. Their trust in writing, produced by external characters which are no part of themselves, will discourage the use of their own memory within them. You have invented an elixir not of memory, but of reminding; and you offer your pupils the appearance of wisdom, not true wisdom, for they will read many things without instruction and will therefore seem to know many things, when they are for the most part ignorant and hard to get along with, since they are not wise, but only appear wise. PHAEDRUS: Socrates, you easily make up stories o f Egypt or any country you please. (Plato, Phaedrus, translated by H. N. Fowler) Parable of the Scorpion Theres a story I heard as a child, a parable, and I never forgot it. A scorpion was walking along the bank of a river, wondering how to get to the other side. Suddenly he saw a fox. He asked the fox to take him on his back across the river.The fox said, No. If I do that, youll sting me, and Ill drown.The scorpion assured him, If I did that, wed both drown.The fox thought about it, finally agreed. So the scorpion climbed up on his back, and the fox began to swim. But halfway across the river, the scorpion stung him.As the poison filled his veins, the fox turned to the scorpion and said, Why did you do that? Now youll drown, too. I couldnt help it, said the scorpion. Its my nature.(Robert Beltran as Commander Chakotay in Scorpion. Star Trek: Voyager, 1997) David Foster Wallaces Fish Story There are these two young fish swimming along, and they happen to meet an older fish swimming the other way, who nods at them and says, Morning, boys, hows the water? And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes, What the hell is water? . . .None of this is about morality, or religion, or dogma, or big fancy questions of life after death. The capital-T Truth is about life before death. It is about making it to 30, or maybe 50, without wanting to shoot yourself in the head. It is about simple awarenessawareness of what is so real and essential, so hidden in plain sight all around us, that we have to keep reminding ourselves, over and over: This is water, this is water.(David Foster Wallace, commencement speech at Kenyon College, Ohio. The Best American Nonrequired Reading 2006, ed. by Dave Eggers. Mariner Books, 2006) Parables in Politics Right now, as [Elizabeth] Warren and [Scott] Brown meet voters, they are telling their stories as political parables, loaded with ideas about opportunity versus just deserts, social investment versus making your own way, fairness versus the free market. The ordinary Massachusetts voterthe kind who doesn’t tune in until the last minutewill have to choose between two story lines. They will talk about it this way: he’s a small-town Wrentham boy who solves problems based on facts, while she’s a leftist ideologue from Harvard. Or they will talk about it this way: he’s a lightweight with a pretty face and a truck; she’s a real person who will fight off the banks and others trying to ruin the middle class. They will assess which one is more likable and sincere. They will (or won’t) be pulled to the polls by more politically motivated neighbors. In such haphazard ways, Massachusetts independents will decide one of the most closely watched and possibl y most expensive races of the 2012 campaign, outside the presidency.(E.J. Graff, Elizabeth Warren: Yes She Can? The Nation, April 23, 2012) Etymology From the Greek, to compare Also see: AllegoryAnecdoteExemplumFableHomileticsThe Little Girl in Lavender Spats by Don MarquisNarration  and  NarrativeVignetteThe Whistle by Benjamin Franklin   Pronunciation: PAR-uh-bul Also Known As: exemplum, fable

Audit risk analysis of a company Essay Example | Topics and Well Written Essays - 1750 words

Audit risk analysis of a company - Essay Example This is mainly due to an increase in taxes paid by the company. The Group might have been induced to manipulate the taxes because previous tax losses available for claim might be expiring this year. Exceptional items were more than the current year in the previous year, yet there was no taxation charge in the previous year (Scapa Group, 2013a). The calculation of the tax over the exceptional items has to be checked in detail. The operating profits increased by 14 % and the tax charge on them increased by 32%. The application of the new (changed) tax rate over the profits has to be reviewed. Classification of the exceptional items is also of high risk. The rationale for such classification of exceptional items has to be inquired for. Scapa has disposed off one of its subsidiaries and faced pressures from European side (Scapa Group, 2013b). In order to present a better picture, Scapa might have engaged in showing a better Trading profit to Revenue ratio. This ratio is 6.5%, which is 1.1% better than the previous year ratio. Had exceptional items been included in trading profit, the ratio would have come down to 6% showing just 0.5 % improvements with respect to previous year ratio. Other Receivables have decreased by 98.5 % from $19.6 mn to $0.3 mn. This variation is mainly because of the re-classification of the assets of the Georgia subsidiary (Scapa Group, 2013c). This amount pertained to the insurance claim. The status of the claim and its valuation is a critical matter. It might be possible that a claim might have decreased, but it is transferred at the amount of the opening balance. Moreover, this liability is discounted at risk free interest rate of 3.35% (Scapa Group, 2013d). The assumption on the basis of which this rate is taken has to be reviewed. Change in rate may change the valuation of the insurance claim. Secondly, the discounted asset has not been unwound by the

Major League Baseball PR Campaign Essay Example | Topics and Well Written Essays - 750 words

Major League Baseball PR Campaign - Essay Example The experience of the ballpark is where memories are made for millions of Americans. It is from those fond recollections of youth that traditions are born. Baseball must once again tap into the reasons a father is compelled to take his son to the ball game. Owners are already aware of this reasoning. â€Å"Cap Day† type promotions are an offering of goodwill as much as a recognition of the strong bonds created when father and son go to the game. The implementation of this plan would not only be more cost effective than these types of programs, it would cost less than most other typical promotional events. The high salaries of ball players are high on the list of recent public criticism of baseball. Encouraging the players to become more fan-friendly melts away the millionaire pampered player image in addition to making memories that last a lifetime. Not only does this feed directly into the reasons families attend games together, it further cements the long-standing traditions that have kept Americans in the ballparks throughout the dubious recent events. Finally, the cost to the organizations and players is only time. Situation Analysis: America's pastime still hasn't recovered from the strike 10 years ago. In the nine years before the strike, the World Series averaged a strong 22.3 rating. The league was turning a profit during that entire time as well, with roughly $22 million in 1992 and $36 million in 1993. Following the strike, the numbers show a drastic decline in both ratings and revenue.

Thumbs Up or Down on Shakespeare Essay Example for Free

Thumbs Up or Down on Shakespeare Essay Shakespeare is famous for variety of good reasons. He is a clever writer who presented his works with depth and purpose. He deserves all the thumbs up he could possibly get. Here are three reasons for those thumbs ups. First, like what I’ve pointed out earlier, his works were cleverly written and very deep in some extent. They point moral lessons that shout the pros and cons of assortment of actions letting the readers to be mindful of the meaning behind each act. In Othello, for example, you would think that it has a racist theme, but if you look closely, you will see that it condones racism. Second, through his works, we had a glimpse to the times that passed long before we were born and also, long before he was born. His Work the Tragedy of Julius Caesar somewhat described the way of life in times of the Roman Empire. This particular work painstakingly explained the mechanism of a long-lost time. Third reason for thumbs up is that his passion in writing can be seen in his works. Passion is hard to translate through words, but it clearly manifested in every play he created. What could better explain the depth of how he portrayed his characters? Although Shakespeare can be described as a genius, he still earned a list of drawbacks. My first reason for his thumbs down is the fact that he had never published any of his works and if isn’t for his friends, we might have lost all of his wonderful works. Because of this, many are convinced that other writers like Francis Bacon, Christopher Marlowe, and Edward de Vere, the Earl of Oxford, wrote some of his stories. Second, most of his plays contain suicidal scenes, and of course, most of his protagonists died; the list includes Romeo and Juliet, Hamlet, Macbeth, and so on. I once read in some article that because of Shakespeare’s big influence of the way of thinking in the Romantic era, the suicidal incidence increased dramatically. Third, I really like his portrayal of the past but sometimes I find his histories quite dry and difficult to understand; they are really tough going especially for average of the students. I’m totally convinced that Shakespeare deserves all the thumbs up he could possibly get. Although I had pointed out some negatives about him and his works, they do not really weigh much for me. For example, the fact that he didn’t publish any of his works doesn’t prove that he is an incompetent writer. Aristotle and Confucius have the same record, and they’re still famous. Also I love the way Shakespeare used humor inside the Tragedy of Julius Caesar; it proves how witty he was, which is a very plus factor for me. And more importantly, his suicidal themes made his works a lot more controversial but all of these have deeper meaning that made readers look beyond the act. Works Cited â€Å"The Complete Works of William Shakespeare.† 1993. The TECH. 6 June 2008 http://shakespeare.mit.edu/works.html.

Dr. Diver as Rosemarys Father-Figure in Tender is the Night :: Tender is the Night Essays

Dr. Diver as Rosemary's Father-Figure in Tender is the Night      Ã‚  Ã‚   Parents are the basic role models for their children. Both parents play an important role in raising their children, but it is the father whom is normally portrayed as the protector, advisor, and provider of the family. He is the person whom the children look up to when they are young and whom the daughters compare all men to when they become older. The father sets the standards for his children. If there is no father, children must look other places for this type of comfort and information. Sometimes they might turn to their mother who would take over the father's place as best she could. The only role that the mother cannot fulfill, however, is the comparison that daughters need when looking for a husband. To try and fulfill this need, the daughters might find a male whom they trust and believe would be a good role model and father-figure and then base their future ideals on the qualities that he portrays.    Rosemary, from Tender is the Night by Fitzgerald did not have a father figure for a good portion of her life. She had been raised by her mother, a twice widowed woman, and the boarding school in France which she had attended when she was younger. Rosemary had never really known her father when he was alive so Mrs. Speers was both father and mother to her. Mrs. Speers did a good job of being both while Rosemary was growing up, but once she became old enough to begin looking for a husband, Mrs. Speers was not quite the right person to compare men to. Mrs. Speers attempted to counteract this need by forcing Rosemary to become a more independent person. Then she would not have to rely on her or anyone else, including a man. By gradually realizing that she can make her own decisions, Rosemary also realized that she did want to have a man in her life and that she needed that father-figure for comparison. She also realized that she was missing the comfort, protection, and advice that comes from a male. It was not until she went to the French Riviera that she finally found the father-figure she had never had before, in Dr. Dick Diver.    After meeting Dr. Diver, Rosemary was left with the impression that "he would take care of her, and .

The Twilight Saga 4: Breaking Dawn 20. New

Everything was so clear. Sharp. Defined. The brilliant light overhead was still blinding-bright, and yet I could plainly see the glowing strands of the filaments inside the bulb. I could see each color of the rainbow in the white light, and, at the very edge of the spectrum, an eighth color I had no name for. Behind the light, I could distinguish the individual grains in the dark wood ceiling above. In front of it, I could see the dust motes in the air, the sides the light touched, and the dark sides, distinct and separate. They spun like little planets, moving around each other in a celestial dance. The dust was so beautiful that I inhaled in shock; the air whistled down my throat, swirling the motes into a vortex. The action felt wrong. I considered, and realized the problem was that there was no relief tied to the action. I didn't need the air. My lungs weren't waiting for it. They reacted indifferently to the influx. I did not need the air, but I liked it. In it, I could taste the room around me – taste the lovely dust motes, the mix of the stagnant air mingling with the flow of slightly cooler air from the open door. Taste a lush whiff of silk. Taste a faint hint of something warm and desirable, something that should be moist, but wasn't†¦ That smell made my throat burn dryly, a faint echo of the venom burn, though the scent was tainted by the bite of chlorine and ammonia. And most of all, I could taste an almost-honey-lilac-and-sun-flavored scent that was the strongest thing, the closest thing to me. I heard the sound of the others, breathing again now that I did. Their breath mixed with the scent that was something just off honey and lilac and sunshine, bringing new flavors. Cinnamon, hyacinth, pear, seawater, rising bread, pine, vanilla, leather, apple, moss, lavender, chocolate†¦. I traded a dozen different comparisons in my mind, but none of them fit exactly. So sweet and pleasant. The TV downstairs had been muted, and I heard someone – Rosalie? – shift her weight on the first floor. I also heard a faint, thudding rhythm, with a voice shouting angrily to the beat. Rap music? I was mystified for a moment, and then the sound faded away like a car passing by with the windows rolled down. With a start, I realized that this could be exactly right. Could I hear all the way to the freeway? I didn't realize someone was holding my hand until whoever it was squeezed it lightly. Like it had before to hide the pain, my body locked down again in surprise. This was not a touch I expected. The skin was perfectly smooth, but it was the wrong temperature. Not cold. After that first frozen second of shock, my body responded to the unfamiliar touch in a way that shocked me even more. Air hissed up my throat, spitting through my clenched teeth with a low, menacing sound like a swarm of bees. Before the sound was out, my muscles bunched and arched, twisting away from the unknown. I flipped off my back in a spin so fast it should have turned the room into an incomprehensible blur – but it did not. I saw every dust mote, every splinter in the wood-paneled walls, every loose thread in microscopic detail as my eyes whirled past them. So by the time I found myself crouched against the wall defensively – about a sixteenth of a second later – I already understood what had startled me, and that I had overreacted. Oh. Of course. Edward wouldn't feel cold to me. We were the same temperature now. I held my pose for an eighth of a second longer, adjusting to the scene before me. Edward was leaning across the operating table that had been my pyre, his hand reached out toward me, his expression anxious. Edward's face was the most important thing, but my peripheral vision catalogued everything else, just in case. Some instinct to defend had been triggered, and I automatically searched for any sign of danger. My vampire family waited cautiously against the far wall by the door, Emmett and Jasper in the front. Like there was danger. My nostrils flared, searching for the threat. I could smell nothing out of place. That faint scent of something delicious – but marred by harsh chemicals – tickled my throat again, setting it to aching and burning. Alice was peeking around Jasper's elbow with a huge grin on her face; the light sparkled off her teeth, another eight-color rainbow. That grin reassured me and then put the pieces together. Jasper and Emmett were in the front to protect the others, as I had assumed. What I hadn't grasped immediately was that was the danger. All this was a sideline. The greater part of my senses and my mind were still focused on Edward's face. I had never seen it before this second. How many times had I stared at Edward and marveled over his beauty? How many hours – days, weeks – of my life had I spent dreaming about what I then deemed to be perfection? I thought I'd known his face better than my own. I'd thought this was the one sure physical thing in my whole world: the flawlessness of Edward's face. I may as well have been blind. For the first time, with the dimming shadows and limiting weakness of humanity taken off my eyes, I saw his face. I gasped and then struggled with my vocabulary, unable to find the right words. I needed better words. At this point, the other part of my attention had ascertained that there was no danger here besides myself, and I automatically straightened out of my crouch; almost a whole second had passed since I'd been on the table. I was momentarily preoccupied by the way my body moved. The instant I'd considered standing erect, I was already straight. There was no brief fragment of time in which the action occurred; change was instantaneous, almost as if there was no movement at all. I continued to stare at Edward's face, motionless again. He moved slowly around the table – each step taking nearly half a second, each step flowing sinuously like river water weaving over smooth stones – his hand still outstretched. I watched the grace of his advance, absorbing it with my new eyes. â€Å"Bella?† he asked in a low, calming tone, but the worry in his voice layered my name with tension. I could not answer immediately, lost as I was in the velvet folds of his voice. It was the most perfect symphony, a symphony in one instrument, an instrument more profound than any created by man___ â€Å"Bella, love? I'm sorry, I know it's disorienting. But you're all right. Everything is fine.† Everything? My mind spun out, spiraling back to my last human hour. Already, the memory seemed dim, like I was watching through a thick, dark veil – because my human eyes had been half blind. Everything had been so blurred. When he said everything was fine, did that include Renesmee? Where was she? With Rosalie? I tried to remember her face – I knew that she had been beautiful – but it was irritating to try to see through the human memories. Her face was shrouded in darkness, so poorly lit___ What about Jacob? Was he fine? Did my long-suffering best friend hate me now? Had he gone back to Sam's pack? Seth and Leah, too? Were the Cullens safe, or had my transformation ignited the war with the pack? Did Edward's blanket assurance cover all of that? Or was he just trying to calm me? And Charlie? What would I tell him now? He must have called while I was burning. What had they told him? What did he think had happened to me? As I deliberated for one small piece of a second over which question to ask first, Edward reached out tentatively and stroked his fingertips across my cheek. Smooth as satin, soft as a feather, and now exactly matched to the temperature of my skin. His touch seemed to sweep beneath the surface of my skin, right through the bones of my face. The feeling was tingly, electric – it jolted through my bones, down my spine, and trembled in my stomach. Wait,I thought as the trembling blossomed into a warmth, a yearning. Wasn't I supposed to lose this? Wasn't giving up this feeling a part of the bargain? I was a newborn vampire. The dry, scorching ache in my throat gave proof to that. And I knew what being a newborn entailed. Human emotions and longings would come back to me later in some form, but I'd accepted that I would not feel them in the beginning. Only thirst. That was the deal, the price. I'd agreed to pay it. But as Edward's hand curled to the shape of my face like satin-covered steel, desire raced through my dried-out veins, singing from my scalp to my toes. He arched one perfect eyebrow, waiting for me to speak. I threw my arms around him. Again, it was like there was no movement. One moment I stood straight and still as a statue; in the same instant, he was in my arms. Warm – or at least, that was my perception. With the sweet, delicious scent that I'd never been able to really take in with my dull human senses, but that was one hundred percent Edward. I pressed my face into his smooth chest. And then he shifted his weight uncomfortably. Leaned away from my embrace. I stared up at his face, confused and frightened by the rejection. â€Å"Urn†¦ carefully, Bella. Ow.† I yanked my arms away, folding them behind my back as soon as I understood. I was too strong. â€Å"Oops,† I mouthed. He smiled the kind of smile that would have stopped my heart if it were still beating. â€Å"Don't panic, love,† he said, lifting his hand to touch my lips, parted in horror. â€Å"You're just a bit stronger than I am for the moment.† My eyebrows pushed together. I'd known this, too, but it felt more surreal than any other part of this ultimately surreal moment. I was stronger than Edward. I'd made him say ow. His hand stroked my cheek again, and I all but forgot my distress as another wave of desire rippled through my motionless body. These emotions were so much stronger than I was used to that it was hard to stick to one train of thought despite the extra room in my head. Each new sensation overwhelmed me. I remembered Edward saying once – his voice in my head a weak shadow compared to the crystal, musical clarity I was hearing now – that his kind, our kind, were easily distracted. I could see why. I made a concerted effort to focus. There was something I needed to say. The most important thing. Very carefully, so carefully that the movement was actually discernible, I brought my right arm out from behind my back and raised my hand to touch his cheek. I refused to let myself be sidetracked by the pearly color of my hand or by the smooth silk of his skin or by the charge that zinged in my fingertips. I stared into his eyes and heard my own voice for the first time. â€Å"I love you,† I said, but it sounded like singing. My voice rang and shimmered like a bell. His answering smile dazzled me more than it ever had when I was human; I could really see it now. â€Å"As I love you,† he told me. He took my face between his hands and leaned his face to mine – slow enough to remind me to be careful. He kissed me, soft as a whisper at first, and then suddenly stronger, fiercer. I tried to remember to be gentle with him, but it was hard work to remember anything in the onslaught of sensation, hard to hold on to any coherent thoughts. It was like he'd never kissed me – like this was our first kiss. And, in truth, he'd never kissed me this way before. It almost made me feel guilty. Surely I was in breach of the contract. I couldn't be allowed to have this, too. Though I didn't need oxygen, my breathing sped, raced as fast as it had when I was burning. This was a different kind of fire. Someone cleared his throat. Emmett. I recognized the deep sound at once, joking and annoyed at the same time. I'd forgotten we weren't alone. And then I realized that the way I was curved around Edward now was not exactly polite for company. Embarrassed, I half-stepped away in another instantaneous movement. Edward chuckled and stepped with me, keeping his arms tight around my waist. His face was glowing – like a white flame burned from behind his diamond skin. I took an unnecessary breath to settle myself. How different this kissing was! I read his expression as I compared the indistinct human memories to this clear, intense feeling. He looked†¦ a little smug. â€Å"You've been holding out on me,† I accused in my singing voice, my eyes narrowing a tiny bit. He laughed, radiant with relief that it was all over – the fear, the pain, the uncertainties, the waiting, all of it behind us now. â€Å"It was sort of necessary at the time,† he reminded me. â€Å"Now it's your turn to not break me.† He laughed again. I frowned as I considered that, and then Edward was not the only one laughing. Carlisle stepped around Emmett and walked toward me swiftly; his eyes were only slightly wary, but Jasper shadowed his footsteps. I'd never seen Carlisle's face before either, not really. I had an odd urge to blink – like I was staring at the sun. â€Å"How do you feel, Bella?† Carlisle asked. I considered that for a sixty-fourth of a second. â€Å"Overwhelmed. There's so much. †¦Ã¢â‚¬  I trailed off, listening to the bell-tone of my voice again. â€Å"Yes, it can be quite confusing.† I nodded one fast, jerky bob. â€Å"But I feel like me. Sort of. I didn't expect that.† Edward's arms squeezed lightly around my waist. â€Å"I told you so,† he whispered. â€Å"You are quite controlled,† Carlisle mused. â€Å"More so than expected, even with the time you had to prepare yourself mentally for this.† I thought about the wild mood swings, the difficulty concentrating, and whispered, â€Å"I'm not sure about that.† He nodded seriously, and then his jeweled eyes glittered with interest. â€Å"It seems like we did something right with the morphine this time. Tell me, what do you remember of the transformation process?† I hesitated, intensely aware of Edward's breath brushing against my cheek, sending whispers of electricity through my skin. â€Å"Everything was†¦ very dim before. I remember the baby couldn't breathe___† I looked at Edward, momentarily frightened by the memory. â€Å"Renesmee is healthy and well,† he promised, a gleam I'd never seen before in his eyes. He said her name with an understated fervor. A reverence. The way devout people talked about their gods. â€Å"What do you remember after that?† I focused on my poker face. I'd never been much of a liar. â€Å"It's hard to remember. It was so dark before. And then†¦ I opened my eyes and I could see everything† â€Å"Amazing,† Carlisle breathed, his eyes alight. Chagrin washed through me, and I waited for the heat to burn in my cheeks and give me away. And then I remembered that I would never blush again. Maybe that would protect Edward from the truth. I'd have to find a way to tip off Carlisle, though. Someday. If he ever needed to create another vampire. That possibility seemed very unlikely, which made me feel better about lying. â€Å"I want you to think – to tell me everything you remember,† Carlisle pressed excitedly, and I couldn't help the grimace that flashed across my face. I didn't want to have to keep lying, because I might slip up. And I didn't want to think about the burning. Unlike the human memories, that part was perfectly clear and I found I could remember it with far too much precision. â€Å"Oh, I'm so sorry, Bella,† Carlisle apologized immediately. â€Å"Of course your thirst must be very uncomfortable. This conversation can wait.† Until he'd mentioned it, the thirst actually wasn't unmanageable. There was so much room in my head. A separate part of my brain was keeping tabs on the burn in my throat, almost like a reflex. The way my old brain had handled breathing and blinking. But Carlisle's assumption brought the burn to the forefront of my mind. Suddenly, the dry ache was all I could think about, and the more I thought about it, the more it hurt. My hand flew up to cup my throat, like I could smother the flames from the outside. The skin of my neck was strange beneath my fingers. So smooth it was somehow soft, though it was hard as stone, too. Edward dropped his arms and took my other hand, tugging gently. â€Å"Let's hunt, Bella.† My eyes opened wider and the pain of the thirst receded, shock taking its place. Me? Hunt? With Edward? But†¦ how? I didn't know what to do. He read the alarm in my expression and smiled encouragingly. â€Å"It's quite easy, love. Instinctual. Don't worry, I'll show you.† When I didn't move, he grinned his crooked smile and raised his eyebrows. â€Å"I was under the impression that you'd always wanted to see me hunt.† I laughed in a short burst of humor (part of me listened in wonder to the pealing bell sound) as his words reminded me of cloudy human conversations. And then I took a whole second to run quickly through those first days with Edward – the true beginning of my life – in my head so that I would never forget them. I did not expect that it would be so uncomfortable to remember. Like trying to squint through muddy water. I knew from Rosalie's experience that if I thought of my human memories enough, I would not lose them over time. I did not want to forget one minute I'd spent with Edward, even now, when eternity stretched in front of us. i would have to make sure those human memories were cemented into my infallible vampire mind. â€Å"Shall we?† Edward asked. He reached up to take the hand that was still at my neck. His fingers smoothed down the column of my throat. â€Å"I don't want you to be hurting,† he added in a low murmur. Something I would not have been able to hear before. Tm fine,† I said out of lingering human habit. â€Å"Wait. First.† There was so much. I'd never gotten to my questions. There were more important things than the ache. It was Carlisle who spoke now. â€Å"Yes?† â€Å"I want to see her. Renesmee.† It was oddly difficult to say her name. My daughter, these words were even harder to think. It all seemed so distant. I tried to remember how I had felt three days ago, and automatically, my hands pulled free of Edward's and dropped to my stomach. Flat. Empty. I clutched at the pale silk that covered my skin, panicking again, while an insignificant part of my mind noted that Alice must have dressed me. I knew there was nothing left inside me, and I faintly remembered the bloody removal scene, but the physical proof was still hard to process. All I knew was loving my little nudger inside of me. Outside of me, she seemed like something I must have imagined. A fading dream – a dream that was half nightmare. While I wrestled with my confusion, I saw Edward and Carlisle exchange a guarded glance. â€Å"What?† I demanded. â€Å"Bella,† Edward said soothingly. â€Å"That's not really a good idea. She's half human, love. Her heart beats, and blood runs in her veins. Until your thirst is positively under control†¦ You don't want to put her in danger, do you?† I frowned. Of course I must not want that. Was I out of control? Confused, yes. Easily unfocused, yes. But dangerous? To her? My daughter? I couldn't be positive that the answer was no. So I would have to be patient. That sounded difficult. Because until I saw her again, she wouldn't be real. Just a fading dream†¦ of a stranger†¦ â€Å"Where is she?† I listened hard, and then I could hear the beating heart on the floor below me. I could hear more than one person breathing – quietly, like they were listening, too. There was also a fluttering sound, a thrumming, that I couldn't place___ And the sound of the heartbeat was so moist and appealing, that my mouth started watering. So I would definitely have to learn how to hunt before I saw her. My stranger baby. â€Å"Is Rosalie with her?† â€Å"Yes,† Edward answered in a clipped tone, and I could see that something he'd thought of upset him. I'd thought he and Rose were over their differences. Had the animosity erupted again? Before I could ask, he pulled my hands away from my flat stomach, tugging gently again. â€Å"Wait,† I protested again, trying to focus. â€Å"What about Jacob? And Charlie? Tell me everything that I missed. How long was I†¦ unconscious?† Edward didn't seem to notice my hesitation over the last word. Instead, he was exchanging another wary glance with Carlisle. â€Å"What's wrong?† I whispered. â€Å"Nothing is wrong† Carlisle told me, emphasizing the last word in a strange way. â€Å"Nothing has changed much, actually – you were only unaware for just over two days. It was very fast, as these things go. Edward did an excellent job. Quite innovative – the venom injection straight to your heart was his idea.† He paused to smile proudly at his son and then sighed. â€Å"Jacob is still here, and Charlie still believes that you are sick. He thinks you're in Atlanta right now, undergoing tests at the CDC. We gave him a bad number, and he's frustrated. He's been speaking to Esme.† â€Å"I should call him†¦,† I murmured to myself, but, listening to my own voice, I understood the new difficulties. He wouldn't recognize this voice. It wouldn't reassure him. And then the earlier surprise intruded. â€Å"Hold on – Jacob is still here?† Another glance between them. â€Å"Bella,† Edward said quickly. â€Å"There's much to discuss, but we should take care of you first. You have to be in pain___† When he pointed that out, I remembered the burn in my throat and swallowed convulsively. â€Å"But Jacob – â€Å" â€Å"We have all the time in the world for explanations, love,† he reminded me gently. Of course. I could wait a little longer for the answer; it would be easier to listen when the fierce pain of the fiery thirst was no longer scattering my concentration. â€Å"Okay.† â€Å"Wait, wait, wait,† Alice trilled from the doorway. She danced across the room, dreamily graceful. As with Edward and Carlisle, I felt some shock as I really looked at her face for the first time. So lovely. â€Å"You promised I could be there the first time! What if you two run past something reflective?† â€Å"Alice – ,† Edward protested. â€Å"It will only take a second!† And with that, Alice darted from the room. Edward sighed. â€Å"What is she talking about?† But Alice was already back, carrying the huge, gilt-framed mirror from Rosalie's room, which was nearly twice as tall as she was, and several times as wide. Jasper had been so still and silent that I'd taken no notice of him since he'd followed behind Carlisle. Now he moved again, to hover over Alice, his eyes locked on my expression. Because I was the danger here. I knew he would be tasting the mood around me, too, and so he must have felt my jolt of shock as I studied his face, looking at it closely for the first time. Through my sightless human eyes, the scars left from his former life with the newborn armies in the South had been mostly invisible. Only with a bright light to throw their slightly raised shapes into definition could I even make out their existence. Now that I could see, the scars were Jasper's most dominant feature. It was hard to take my eyes off his ravaged neck and jaw – hard to believe that even a vampire could have survived so many sets of teeth ripping into his throat. Instinctively, I tensed to defend myself. Any vampire who saw Jasper would have had the same reaction. The scars were like a lighted billboard. Dangerous, they screamed. How many vampires had tried to kill Jasper? Hundreds? Thousands? The same number that had died in the attempt Jasper both saw and felt my assessment, my caution, and he smiled wryly. â€Å"Edward gave me grief for not getting you to a mirror before the wedding,† Alice said, pulling my attention away from her frightening lover. Tm not going to be chewed out again.† â€Å"Chewed out?† Edward asked skeptically, one eyebrow curving upward. â€Å"Maybe I'm overstating things,† she murmured absently as she turned the mirror to face me. â€Å"And maybe this has solely to do with your own voyeuristic gratification,† he countered. Alice winked at him. I was only aware of this exchange with the lesser part of my concentration. The greater part was riveted on the person in the mirror. My first reaction was an unthinking pleasure. The alien creature in the glass was indisputably beautiful, every bit as beautiful as Alice or Esme. She was fluid even in stillness, and her flawless face was pale as the moon against the frame of her dark, heavy hair. Her limbs were smooth and strong, skin glistening subtly, luminous as a pearl. My second reaction was horror. Who was she? At first glance, I couldn't find my face anywhere in the smooth, perfect planes of her features. And her eyes! Though I'd known to expect them, her eyes still sent a thrill of terror through me. All the while I studied and reacted, her face was perfectly composed, a carving of a goddess, showing nothing of the turmoil roiling inside me. And then her full lips moved. â€Å"The eyes?† I whispered, unwilling to say my eyes. â€Å"How long? â€Å"They'll darken up in a few months,† Edward said in a soft, comforting voice. â€Å"Animal blood dilutes the color more quickly than a diet of human blood. They'll turn amber first, then gold.† My eyes would blaze like vicious red flames for months? â€Å"Months?† My voice was higher now, stressed. In the mirror, the perfect eyebrows lifted incredulously above her glowing crimson eyes – brighter than any I'd ever seen before. Jasper took a step forward, alarmed by the intensity of my sudden anxiety. He knew young vampires only too well; did this emotion presage some misstep on my part? No one answered my question. I looked away, to Edward and Alice. Both their eyes were slightly unfocused – reacting to Jasper's unease. Listening to its cause, looking ahead to the immediate future. I took another deep, unnecessary breath. â€Å"No, I'm fine,† I promised them. My eyes flickered to the stranger in the mirror and back. â€Å"It's just†¦ a lot to take in.† Jasper's brow furrowed, highlighting the two scars over his left eye. â€Å"I don't know,† Edward murmured. The woman in the mirror frowned. â€Å"What question did I miss?† Edward grinned. â€Å"Jasper wonders how you're doing it.† â€Å"Doing what?† â€Å"Controlling your emotions, Bella,† Jasper answered. â€Å"I've never seen a newborn do that – stop an emotion in its tracks that way. You were upset, but when you saw our concern, you reined it in, regained power over yourself. I was prepared to help, but you didn't need it.† â€Å"Is that wrong?† I asked. My body automatically froze as I waited for his verdict. â€Å"No,† he said, but his voice was unsure. Edward stroked his hand down my arm, as if encouraging me to thaw. â€Å"It's very impressive, Bella, but we don't understand it. We don't know how long it can hold.† I considered that for a portion of a second. At any moment, would I snap? Turn into a monster? I couldn't feel it coming on†¦. Maybe there was no way to anticipate such a thing. â€Å"But what do you think?† Alice asked, a little impatient now, pointing to the mirror. â€Å"I'm not sure,† I hedged, not wanting to admit how frightened I really was. I stared at the beautiful woman with the terrifying eyes, looking for pieces of me. There was something there in the shape of her lips – if you looked past the dizzying beauty, it was true that her upper lip was slightly out of balance, a bit too full to match the lower. Finding this familiar little flaw made me feel a tiny bit better. Maybe the rest of me was in there, too. I raised my hand experimentally, and the woman in the mirror copied the movement, touching her face, too. Her crimson eyes watched me warily. Edward sighed. I turned away from her to look at him, raising one eyebrow. â€Å"Disappointed?† I asked, my ringing voice impassive. He laughed. â€Å"Yes,† he admitted. I felt the shock break through the composed mask on my face, followed instantly by the hurt. Alice snarled. Jasper leaned forward again, waiting for me to snap. But Edward ignored them and wrapped his arms tightly around my newly frozen form, pressing his lips against my cheek. â€Å"I was rather hoping that I'd be able to hear your mind, now that it is more similar to my own,† he murmured. â€Å"And here I am, as frustrated as ever, wondering what could possibly be going on inside your head.† I felt better at once. â€Å"Oh well,† I said lightly, relieved that my thoughts were still my own. â€Å"I guess my brain will never work right. At least I'm pretty.† It was becoming easier to joke with him as I adjusted, to think in straight lines. To be myself. Edward growled in my ear. â€Å"Bella, you have never been merely pretty.† Then his face pulled away from mine, and he sighed. â€Å"All right, all right,† he said to someone. â€Å"What?† I asked. â€Å"You're making Jasper more edgy by the second. He may relax a little when you've hunted.† I looked at Jasper's worried expression and nodded. I didn't want to snap here, if that was coming. Better to be surrounded by trees than family. â€Å"Okay. Let's hunt,† I agreed, a thrill of nerves and anticipation making my stomach quiver. I unwrapped Edward's arms from around me, keeping one of his hands, and turned my back on the strange and beautiful woman in the mirror.

Cognitive Behavioural Therapy Essay

Cognitive Behavioural Therapy (CBT) is recommended by the NICE guidelines as an effective treatment for many mental health problems, specifically depression and all of the anxiety disorders. But is it a therapy open to all? When Professor Lord Layard wrote his paper: â€Å"Mental Health: Britain’s Biggest Social Problem? † in 2005, he noted that: â€Å"16% of adults of working age have a mental illness† Of these 16%, he stated that, only a quarter were utilising any type of treatment. It was this sort of finding that lead to his recommendation to increase accessibility to proven therapies such as CBT. This was achieved with the roll out of the Improved Access to Psychological Therapy (IAPT) programme. The diagram below shows how the IAPT programme has been divided up into 3 steps: It is this stepped approach that will contribute to overcoming some of the barriers that societies diversity may have with accessing CBT. What might these barriers be? One of the first barriers an individual faces may be around the concern of being stigmatised. It may be too hard for them to think about accessing CBT therapy for fear of what others may think. They may not want to take time off work to attend sessions for fear of it impacting negatively on their career prospects. The stepped care model means they are able to receive the lowest appropriate service tier support. This may mean that an individual is able to access therapy using guided self-help, allowing them to work through the programme in their own time and at their own pace. Online programmes such as â€Å"Fearfighter† and â€Å"Beating the Blues† allow the individual to access therapy where and when they like. Not only do these sort of programmes overcome the fear of stigma but they also overcome the issue of long waiting lists meaning that the individual can access treatment on their terms almost instantaneously. Only if this level of support proves unsuccessful will the individual then be â€Å"stepped up† to the high intensity support. These internet CBT programmes also overcome geographical difficulties, as long the individual has access to the internet and phone. In my opinion the internet is one of the main ways in which barriers may be removed. Morland et al (2011) conducted a study on the effectiveness of CBT delivered via video conferencing compared to the â€Å"traditional in-person†. The results indicated that the outcomes were just as effective. A promising move for those that are unable to access traditional CBT as a result of their location or possible mental health issue, for example those suffering agoraphobia. At the core of CBT is the individual’s motivation to learn and change. This in itself can lead to difficulties, especially in children and young people. Often this â€Å"group† is being taken to therapy rather than choosing to go. Hudson (2005) found that large numbers of youngsters were not responding to the CBT treatment that they were receiving. As far as children and young people are concerned there seems to have been limited research onto the success of CBT treatment. The first controlled trials did not take place until the early 1990s and the majority of research has focused on the impact of CBT on adults. Even so the NICE guidelines on Depression in Children and Young People recommended the use of CBT, firstly, rather than pharmacological interventions. So how has CBT been adapted to incorporate children and young people, whose very cognition and emotional stages differs from that of adults? There have been some creative adaptations to the CBT model such as â€Å"Think Good Feel good†. Here the concept of CBT is broken down into easy to manage bites. There is also a lot of use of cartoons and speech bubbles, allowing the young person to access their thoughts and feelings in a safe way. The need to use more non-verbal techniques to help the young person to engage in the process such as, storytelling, drawing and games is also highlighted in this book. O’Reilly et al (2009) have also developed an interesting approach to using CBT with children and young people. They have created a game called â€Å"gNAtenboroughs Island† which is played by the youngster alongside a therapist. Each session introduces another core CBT concept to the young person, such as the connection between thoughts, feelings and behaviours. These are presented in a non-threatening way and also a way that may be more engaging to this age group. Cerangolu (2010) found that video games could enhance the therapeutic experience. They could help facilitate the therapeutic relationship as young people may be more willing to relate to a therapist that is ready to engage and understand their normal way of playing. Also sitting side by side rather than at the conventional â€Å"ten to two† setting also may make the young person relax. How the game is played can also reveal the young person cognitive style. As technology develops so do the opportunities to engage young people in therapy. Apps for smartphones are constantly being developed that allow the young person to access their homework in a more user friendly way, to record their thoughts and emotions instantaneously. To allow them to engage in therapy in the same way that they engage in their life. Homework may be a part of CBT therapy that causes a young person to disengage, especially as the very word may cause them to have negative connotations. Gaynor et al (2006) found that compliance toward completing homework dropped the further into therapy a young person was. It is important that the therapist and client work together to agree the homework and that the young person is encouraged to set their own, as this may encourage a â€Å"buy in â€Å"to its importance. It may be that the therapist stays away from using the language of school and calls it â€Å"practise work† or â€Å"work for self†. Initially I saw CBT treatment as regimented and unmoving, but the more I have researched the barriers that different people may encompass when thinking of embarking on treatment the more I realise that CBT is indeed structured but there is an innate flexibility about how it is delivered. It is this flexibility that allows people from different backgrounds to engage in a CBT approach that sees them as an individual rather than specific disorder.

No Oyes Ladrar Los Perro essays

No Oyes Ladrar Los Perro essays No oyes ladrar los perros Hay muchas maneras y tcticas en revelar al lector lo que quiere decir el autor. En el cuento No oyes ladrar los perros de Juan Rulfo, se puede ver que la estructura de los personajes, y tambin la estructura social, tienen una gran importancia sobre el desarrollo de los temas principales. La estructura de los personajes que Rulfo pint tiene bastante importancia. El carcter principal, el padre, ilustra la relacin entre padre e hijo. El padre en el cuento no tiene nombre. Pero tambin, su carcter no necesita un nombre porque todos saben cmo es un padre. Eso significa que l tiene autoridad y ms apadre da un sentido de intimidad y familiaridad entre l y su hijo. El padre es un hombre viejo y no se siente bien por cuidar a su hijo. Él est cansado de llevar su hijo en sus hombros pero no puede hacer nada por su propio porque el hijo necesita un doctor. Eso muestra los sacrificios que un padre hace por su hijo. El padre cuida a su hijo slo por el amor que siente por su difunta esposa. Todo esto que hago, no lo hago por usted. Lo hago por su difunta madre. Porque usted fue su hijo (160). El lector puede ver el cambio a la forma de usted. Esta cambio demuestra el odio que se siente el padre a su hijo por las cosas malas que l hizo. Es irnico porque normalmente, se usa usted para dar respecto a alguien. El padre est siendo sarcstico porque obviamente no respecta a su hijo malo. Rulfo da la idea que el padre todavà ­a quiere a su hijo aunque es tan malo. Parece que le da lastima al padre que su hijo vivà ­a del robo y mata a gente inocente, pero todavà ­a lo quiere. Es su hijo, parte de su alma y ser que solo ...

3 Tips for Writing Your Williams College Supplement

3 Tips for Writing Your Williams College Supplement SAT / ACT Prep Online Guides and Tips Williams is among the most selective colleges in the country, with an acceptance rate of 15 percent. As part of your Williams application, you’ll need to respond to the Williams writing supplement. In this article, we’ll cover the three questions that make up the Williams writing supplement, offer suggestions for what to write about in your essay, and give you tips for crafting the best essay possible. The Williams Writing Supplement There are three different questions on the Williams writing supplement. You need to respond to one of them as part of your application. 1. At Williams we believe that bringing together students and professors in small groups produces extraordinary academic outcomes. Our distinctive Oxford-style tutorial classes- in which two students are guided by a professor in deep exploration of a single topic- are a prime example. Each week the students take turns developing independent work- an essay, a problem set, a piece of art- and critiquing their partner’s work. Focused on close reading, writing and oral defense of ideas, more than 60 tutorials a year are offered across the curriculum, with titles like Aesthetic Outrage, Financial Crises: Causes and Cures, and Genome Sciences: At the Cutting Edge. Imagine yourself in a tutorial at Williams. Of anyone in the world, whom would you choose to be your partner in the class, and why? 2. Each Sunday night, in a tradition called Storytime, students, faculty and staff gather to hear a fellow community member relate a brief story from their life (and to munch on the storyteller’s favorite homemade cookies). What story would you share? What lessons have you drawn from that story, and how would those lessons inform your time at Williams? 3. Every first-year student at Williams lives in an Entry- a thoughtfully constructed microcosm of the student community that’s a defining part of the Williams experience. From the moment they arrive, students find themselves in what’s likely the most diverse collection of backgrounds, perspectives and interests they’ve ever encountered. What might differentiate you from the 19 other first-year students in an entry? What perspective(s) would you add to the conversation with your peers? Each question has the same instructions: respond to the prompt in 300 words or fewer. Writing the Williams writing supplement is optional, so you can choose whether you want to answer a question or not. Should I Write an Essay for the Williams Writing Supplement? When you’re working on your Williams College application, you might notice that the Williams Writing Supplement is entirely optional. So should you write an essay? Or skip it altogether? It would be a huge mistake to not write the Williams College supplement. While the instructions do say optional, the statement isn’t really optional. Choosing not to write an essay will make you look like you don’t care that much about being accepted to Williams. Along the same lines, your Williams writing supplement is a great way to show the admissions committee aspects of your personality that aren’t highlighted in the rest of your application. Take that opportunity! Show the admissions committee why you belong on Williams’ campus. What Should I Write About in My Williams College Supplement? Let’s take a look at each of the Williams College supplement questions and discuss what you could write about in each. At Williams we believe that bringing together students and professors in small groups produces extraordinary academic outcomes. Our distinctive Oxford-style tutorial classes- in which two students are guided by a professor in deep exploration of a single topic- are a prime example. Each week the students take turns developing independent work- an essay, a problem set, a piece of art- and critiquing their partner’s work. Focused on close reading, writing and oral defense of ideas, more than 60 tutorials a year are offered across the curriculum, with titles like Aesthetic Outrage, Financial Crises: Causes and Cures, and Genome Sciences: At the Cutting Edge. Imagine yourself in a tutorial at Williams. Of anyone in the world, whom would you choose to be your partner in the class, and why? While it may seem like there are endless ways to answer this question, there are really only two real options: you can pick someone you know personally or you can pick someone you’ve never met, but have always wanted to. Whichever direction you go in, you should make sure to have a specific reason for choosing that person. If you pick someone you know personally, you can use this essay as an opportunity to talk about experiences you’ve had that have greatly affected you. You could, for instance, choose someone you met on a service trip who taught you about hard work or the director of a musical that you participated in that taught you a lot about self confidence. In either of these examples, you’ll be able to talk not only about the influential figure, but about an important part of your life (the service trip or the musical). If you decide to go the celebrity or famous person route, you should make sure to have a real reason why you want to meet that person - a reason that reflects how they influence you. Love isn’t the same as influence - you can love a celebrity but that doesn’t mean they’ve had a huge impact on your life. It’s fine to pick Chrissy Teigen, but only if you talk about how you’d really like her help dissecting a tutorial on social media. If you’re struggling to pick a person, it can be helpful to come up with a tutorial topic that you’d like to participate in first. Having parameters like class topic can be useful for giving you ideas for how to answer the question. Each Sunday night, in a tradition called Storytime, students, faculty and staff gather to hear a fellow community member relate a brief story from their life (and to munch on the storyteller’s favorite homemade cookies). What story would you share? What lessons have you drawn from that story, and how would those lessons inform your time at Williams? While this prompt talks a Williams-specific tradition, Storytime, the question itself is a common one in admissions essays: sharing about a time when you learned an important lesson. To master this prompt, you need to pick a specific experience. It doesn’t need to be earth-shattering or impressive, but it does need to have real significance in your life. You should pick an authentic experience that you actually had - don’t make something up or exaggerate to try to seem more important. Your essay should have a clear narrative arc with a beginning, middle, and end. Make sure to include your takeaways and reflections in the end of the response. Every first-year student at Williams lives in an Entry- a thoughtfully constructed microcosm of the student community that’s a defining part of the Williams experience. From the moment they arrive, students find themselves in what’s likely the most diverse collection of backgrounds, perspectives and interests they’ve ever encountered. What might differentiate you from the 19 other first-year students in an entry? What perspective(s) would you add to the conversation with your peers? This Williams College supplement prompt gives you an opportunity to share more about what makes you unique. Don’t fall into the trap, though, of sharing too much! Pick one specific trait or identity to talk about. You don’t need to talk about every single thing you’ve ever done or liked. In your essay, be sure to talk about how the trait or identity you chose has affected your perspective. Maybe being introverted has let you observe more about other people. Maybe being a member of the LGBTQ+ community has taught you about the importance of respecting others’ differences. Whatever you choose, make sure to fully flesh out how and why that trait has affected your perspective and why that perspective would be valuable to the Williams community. Tips for Writing a Strong Williams College Supplement Essay Writing a strong Williams College supplement essay isn’t just about picking the right prompt to answer. You need to make sure your essay is the best possible example of your work in order to wow the admissions committee. Follow these three tips for writing an amazing Williams supplement essay. #1: Be Authentic The point of a college essay is for the admissions committee to have the chance to get to know you beyond your test scores, grades, and honors. Your admissions essays are your opportunity to make yourself come alive for the essay readers and to present yourself as a fully fleshed out person. You should, then, make sure that the person you’re presenting in your college essays is yourself. Don’t try to emulate what you think the committee wants to hear or try to act like someone you’re not. If you lie or exaggerate, your essay will come across as insincere, which will diminish its effectiveness. Stick to telling real stories about the person you really are, not who you think Williams wants you to be. #2: Play With Form The Williams College supplement essays leave a lot of room open for creative expression - use that! You don’t need to stick to a five paragraph essay structure here. You can play with the length and style of your sentences - you could even dabble in poetry if that makes sense! Whichever form you pick, make sure it fits with the story you’re trying to tell and how you want to express yourself. #3: Proofread and Polish Your Essay Your Williams essay should be the strongest example of your work possible. Before you turn in your application, make sure to edit and proofread your essays. Your work should be free of spelling and grammar errors. Make sure to run your essays through a spelling and grammar check before you submit. It’s a good idea to have someone else read your Williams College supplement essay, too. You can seek a second opinion on your work from a parent, teacher, or friend. Ask them whether your work represents you as a student and person. Have them check and make sure you haven’t missed any small writing errors. Having a second opinion will help your work be the best it possibly can be. Final Thoughts While the Williams College supplement says it’s optional, it’s not really! You should answer the essay as part of your application. When writing your Williams College supplement response, DO: Be authentic and true to yourself. Tell stories that are meaningful to your identity and experience. DON’T: Lie or exaggerate to seem more important. Forget to proofread or polish your essay. What’s Next? Wondering how to ace the Common Application? No problem! We’ve got you covered with tips and tricks to make your application stand out from the crowd. Starting your essay is often the hardest part.If you're unsure where to begin, check out this guide to starting a college essay perfectly, and don't be afraid to just dive right in! If you're applying to Williams College, you're likely applying to other colleges on the East Coast, too. Check out our expert guides to the Duke essay, the Tufts essays, and the Harvard essay. Want to write the perfect college application essay? Get professional help from PrepScholar. Your dedicated PrepScholar Admissions counselor will craft your perfect college essay, from the ground up. We'll learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay that you'll proudly submit to your top choice colleges. Don't leave your college application to chance. Find out more about PrepScholar Admissions now:

Unit 8 Assignment Example | Topics and Well Written Essays - 250 words - 1

Unit 8 - Assignment Example It thus provides a more thoughtful and relevant platform for designing economic policies since it take psychological thinking into consideration. Effects of behavioral economics in the free market. It relaxes rational thinking assumptions and therefore allows for argument in predicting how economic decisions can be guided. According to Barberis N.K (2001) behavioral economics can be used to predict and explain field phenomena such as the anomalies in the stock market. Behavioral economics borrows from the Proverb; a bird in the hand is worth two in the bush. It argues that consumers will prefer to hold what is already in their hands than what is far from them even if it costs less. They try to avert losses that may occur when they decide to seek high returns. It also tends to explain the case of giffen goods whose demand increases with an increase in price. So in this case of mp3 and the digital camera consumer will be less rational by considering the second option even if the opport unity cost as well as other costs is the same. They will be guided by their behavior and human