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Evaluation of Digital and Online Marketing Technology

Assessment of Digital and Online Marketing Technology Section A Question 1 I accept web based showcasing instruments are a piece of...

Thursday, October 31, 2019

Interview with Hinduism person Essay Example | Topics and Well Written Essays - 750 words

Interview with Hinduism person - Essay Example For example, Chitin explains that he eats meat while his wife does not eat meat or even eggs. This is clearly explains by the different cultures and religion prevalent in the country. Religion has also shaped him in Karma which clearly defines the kind of work one should follow. In regard to meat eating, Chitin comments that everybody has equal life to live and therefore, no one should kill anybody or any animal as all of them have the right to live. This explains why meat is not eaten by some Hindu groups. When asked about how religion has influenced him, Chitin goes ahead to explain how religion has highly influenced him and his way of life. There is a very big difference when it comes to Hinduism beliefs as this depends on the God followed by each person. The main God is Krishne, but Chitin follows Swami Narayan. However, there are millions and millions of Gods in the Hindu religion. Every person in Hinduism has different things and opinions to say because Hinduism multi-God relig ion, so every person follows different God (Hollins, 2009). The way of life of each Hindu depends on the God worshipped. ... That is, between 50% and 60% of the Hindu prefer to go to the temple for treatment. Treating people in the temple is a cultural thing for the Hindus hence the people of India do not go to government hospitals to seek treatment. However, the choice of where to seek treatment and whether to embrace western medicine is an individual choice. Aryuda is the terminology used for knowledge on different aspects of life including western medicine. The Indian people posses aryuda as they have knowledge differentiate between religion and western medicine and that is why the seek treatment at the temple. The Hinduism religion teaches some things and aspects about healthcare that western medicine denies or contradicts. For example, the Hindu people hold the belief that any person who came to life will one day go or even give free; this is termed as Kal. The western medicine contradicts this time cycle as they offer medicine to treat people and counter this cycle. Chitin further explains his religi on engages in things like exercise, diet, yoga, timely exercise and food habit as ways of engaging to healthcare. These activities help to improve the health of the people and keeps them fit which cushions them from sicknesses and diseases (Hollins, 2009). These activities clearly explain the level of acceptance of western healthcare. Some attributes of these activities are obtained from the western healthcare while others are part of their religion. Chitin also talks of how his religion promotes a certain kind of healthcare. Temple treatment is the kind of healthcare which the religion promotes for its people. For example, the people of India prefer â€Å"the best and the cheapest† so 50% to 60% of people go to the temple because they are

Tuesday, October 29, 2019

Hispanic American Diversity Essay Example | Topics and Well Written Essays - 1000 words - 3

Hispanic American Diversity - Essay Example This essay stresses that usually, Cuban Americans have higher living standards than other ethnic minorities because of tight socio-economic support and family relations. Cuban Miamian community significantly affects socio-cultural and political background of the region; for example, it reflects on holidays celebration, carnivals, numerous soccer fields, menu in local cafes and restaurants. It impacts their relations with other Hispanic minorities, because â€Å"Cuban Miamians are slowly adjusting to sharing their influence with the growing diversity of Hispanics.† Life within community implies multigenerational families, respect of the elderly and steady family values. Dominican American females have more freedom in independent living, earning money and making career than the other Latinas. This paper makes a conclusion that younger generation prefers lifestyle and family model of White Americans. Approximately 30 – 35% of Puerto Ricans graduated from colleges and universities; this ethnic group has the highest percentage of skilled labor force in the USA. Puerto Rican American students are participated into ESL programs, but many of them know English perfectly. Large national communities promote socio-cultural support in the form of linguistic courses, professional advanced training etc.

Sunday, October 27, 2019

Whether Ethical Leaders Are Born Or Made Philosophy Essay

Whether Ethical Leaders Are Born Or Made Philosophy Essay In this essay we will extend to the debate which is going on for years that Ethical leaders are born or made, starting initially with the understand of what is an ethical leader who is an ethical leader and the good and bad traits of leader and how leader can be ethical and understanding the concepts attributes of good ethical leader like Mr. Nayaran Murty, Chairman Ex-CEO, Infosys Technologies Ltd. And will learn more about him in terms of of his character, values moral behaviour. While in the last part of essay we will try to figure out what are the important Ethical issues faced by todays Business Leader through the frame work of Stakeholder, Owners. What is an ethical leader? Someone who is able to stimulate people willingness to practice well-being encourages good ethical behaviour. They are also open to questions, discussion, and criticism. A good leader is someone who cares about the followers in general. Any theory of ethical leadership must be based on two new premises. First, ethical leadership is a system of thought based on setting rules for what to do, not on what not to do. Second, leadership must evolve to include ethical behaviour not because ethical behaviour is simply a natural good in and of itself, but mainly as part of the core of what leadership is for pragmatic reasons. The world does not exist for only one moment. It exists as a continuum of time and any definition of leadership must recognize that leadership is not an event that occurs in one second, but is a process that takes time. While an act of leadership may appear episodic, for true leadership to occur it must be built on a series of actions that produces a very useful range of results. The definition of leadership that incorporates this time dimension, The definition is: Leadership is the creation and fulfillment of worthwhile opportunities by honourable means(Herb Rubenstein, 2003) The debate of Ethical Leader Born versus Made has been going on for years, and it will still go on, to add to this debate a person might be blessed with extraordinary talents like he might be the best orator or the best writer or the best in his field still he may not emerge out to be as ethical leader. People may possess almost all the traits of a leader, but if they lack the all important human touch than they will fail to attract people towards themselves. Ethical leadership is about having great relationship with others; a follower is ever desirous of seeking personal association of his beloved leader. If a leader does not display the personal bonding then its just a matter of time that the followers will abandon him. A person is not compelled to follow somebody; instead he chooses to follow somebody. But why does he choose to follow an individual? What did he see in that particular individual that he decided to be dictated by his terms and conditions? He submissively accepts an individual as the architecture of his destiny because he sees a personal touch in that individuals gesture along with being ethical, he sees someone who is showing great concern for his personal well-being and he sees that this individual is ever desirous of his success and is willing to provide him the necessary direction which can lead him to succeed. So, he decides to accept his authority and he becomes his follower. An ethical leader has to be credible and trustworthy. His words and actions should match; he should become a living example to his followers. Whatever expectations a leader has from his followers he should clearly state it. People want an Ethical leader to be honest; a follower has willingly surrendered himself to the leader so he wants that the person whom he is following should be honest in his words and in his actions. An Ethical leader should be a great communicator of ideas and visions; his words should establish a bond with the follower. An ethical leader should create a positive environment wherein the people can be self-motivated; a leader should always be inspiring. He should display great amount of competence and commitment towards his work. He should lead by example and display tremendous determination; his never to die attitude will inspire his followers. A leader should also display great competence and capability. People follow someone if they believe that the person has got the requisite capability of achieving what he tends to achieve. Some people have a natural ability which makes them take initiatives in leadership and being ethical as well. The will to make decisions is also one trait which is inherent in some people and proves to be an essential quality of a leader. While some qualities needed for good leadership may be natural to some people it is important to note that all skills needed for an ethical leadership are not present in any individual. He has to learn some skill on his own by making deliberate efforts. Since all the properties needed for good leadership are not inborn in any individual everyone has learn the ropes of this business. That is why it is stressed that leaders are made and are not born.   The debate of Ethical Leader Born versus Made has been going on for centuries. As said earlier ethical leadership can be taught learned. There are some skills have to be learned for a good ethical leader. In some people these qualities are inborn but some people have to learn these skills. What are the means to learn these skills? One way is you can watch a leader and learn from him. Like Mr. Narayana Murty, Chairman CEO, INFOSYS TECHNOLOGIES (LTD) One of the founders of Infosys Technologies Limited; Chosen as the World Entrepreneur of the Year 2003 by Ernst and Young Narayana Murthy is the Non-Executive Chairman and Chief Mentor of Infosys Technologies Limited. He is a living legend and an epitome of the fact that honesty, transparency, and moral integrity ethics are not at variance with business acumen. He set new standards in corporate governance and morality when he stepped down as the Executive Chairman of Infosys at the Age of 60.   Born on August 20, 1946, N.R. Narayana Murthy is a B.E. Electrical from University of Mysore (1967) and M.Tech from IIT Kanpur (1969). Narayan Murthy began his career with Patni Computer Systems in Pune. In 1981, Narayana Murthy founded Infosys with six other software professionals. In 1987, Infosys opened its first international office in U.S.A. With the liberalization of Indian economy in 1990s, Infosys grew rapidly. In 1993, the company came up with its IPO. In 1995, Infosys set up development centers across cities in India and in 1996, it set up its first office in Europe in Milton Keynes, UK. In 1999, Infosys became the first Indian company to be listed on NASDAQ. Today (in 2006), Infosys has a turnover of more than $ 2billion and has employee strength of over 50,000. In 2002, Infosys was ranked No. 1 in the Best Employers in India 2002 survey conducted by Hewitt and in the Business Worlds survey of Indias Most Respected Company. conducted in the same year. Along with the growth of Infosys, Narayana Moorthy too has grown in stature. He has received many honors and awards. In June 2000, Asiaweek magazine featured him in a list of Asias 50 Most Powerful People. In 2001, Narayana Murthy was named by TIME/CNN as one of the 25 most influential global executives. He was the first recipient of the Indo-French Forum Medal (2003) and was voted the World Entrepreneur of the Year 2003 by Ernst and Young. The Economist ranked Narayana Murthy eighth on the list of the 15 most admired global leaders (2005) and Narayan Murthy also topped the Economic Times Corporate Dossier list of Indias most powerful CEOs for two consecutive years 2004 and 2005. Strategy is all about differentiating yourself in the marketplace to maximise your margins. Differentiation could come through products and services. But your stakeholders must feel you are more and more valuable to them, compared to competitors. Stakeholders would mean society, customers, employees, government, investors; each must say this company is adding more value to me than any other. Ethics and values can be defined as anything that stands the test of golden behaviour. That is the rule, that one must do unto others what you would like to be done unto you. Nayaran Murty define ethics and values in a more elaborate manner. Ethics and values form the protocol for conduct and behaviour in a community for each of its members. So that enhances the confidence, the enthusiasm, the energy, the joy of everyone else in the community. If I conduct myself as per that protocol of behaviour, it enhances the confidence, the enthusiasm, the energy and joy of everyone else in the company. As I said earlier, if you want to become unique in the marketplace, then you want all to work hard. If you want 67,500 employees in Infosys to agree voluntarily to commit to hard work, then they have to trust the leader. A leader has to have followers to be a leader. That is why I stood by my controversial decision on CEOs salaries being linked to companys earnings. If you want to enhance the trust of employees in the leader, then the leadership of the company has to conduct itself in a manner that enhances trust. Also, the CEO or the leader must definitely reap benefits proportionate to the benefits derived by the company. Never before in the history of business community in the world did we have a situation where trust of man and woman in the street is lowest in business leaders. According to a US survey, corporate leaders are least trusted, as many of them violated codes of ethics and even laws. On the Indian side, if you have analysed how salaries of CEOs have increased in 15 years, they have gone up from Rs 7,000 and Rs 10,000 to Rs 7 million on an average. I am one of those who fought for this. When on board of a company, I saw to it that the CEO had a variable linked to output. Indeed, salaries of the lowest paid persons have not correspondingly gone up. I wont get into a debate whether this is right or wrong. But after getting the government to agree to limit on salaries, it is incumbent on our part to live up to expectations and conduct ourselves in a manner that enhances trust of all stakeholders, particularly the government and the society. The fact that we opened borders in 1991 and welcomed MNCs to operate, has had a tremendous positive impact on value delivered to consumers. But if we have to continue to satisfy our customers we have to conduct ourselves in a manner that is worthy for the simple reason that customers today have a plethora of choices. A Ethical leader is an agent of change, and progress is about change. In the words of  Robert F Kennedy, `Progress is a nice word; but change is its motivator. Leadership is about raising the aspirations of followers and enthusing people with a desire to reach for the stars. For instance, Nayaran Murty wanted to take Indian Software Industry to the world level. And he was successful in his vision because he has the attributes of a very good ethical leader. A leader with  vision  has a clear, vivid picture of where to go, as well as a firm grasp on what success looks like and how to achieve it. But its not enough to have a vision; leaders must also share it and act upon it. Nayaran Murty, chairman and CEO of Infosys Tech Ltd., said, Good business leaders create a vision, articulate the vision, passionately own the vision and relentlessly drive it to completion. Nayaran Murty was able to communicate his or her vision in terms that cause followers to buy into it. He communicates clearly and passionately, as passion is contagious. A good leader must have the discipline to work toward his or her vision single-mindedly, as well as to direct his or her actions and those of the team toward the goal. Action is the mark of a leader. A leader does not suffer analysis paralysis but is always doing something in pursuit of the vision, inspiring others to do the same. Integrity  is the integration of outward actions and inner values. A person of integrity is the same on the outside and on the inside. Such an individual can be trusted because he or she never veers from inner values, even when it might be expeditious to do so. Narayana Murty have the trust of followers and therefore displays integrity. Honest dealings, predictable reactions, well-controlled emotions, and an absence of tantrums and harsh outbursts are all signs of integrity. Nayaran Murty is centered in integrity and is more approachable by followers. Dedication  means spending whatever time or energy is necessary to accomplish the task at hand. Nayaran Murthy inspires dedication by example, doing whatever it takes to complete the next step toward the vision. By setting an excellent example, he shows followers that there are no nine-to-five jobs on the team, only opportunities to achieve something great. Magnanimity  means giving credit where it is due. A magnanimous leader ensures that credit for successes is spread as widely as possible throughout the company. Conversely, a good leader takes personal responsibility for failures. This sort of reverse magnanimity helps other people feel good about themselves and draws the team closer together. To spread the fame and take the blame is a hallmark of Narayan Murthy. Leaders with  humility  recognize that they are no better or worse than other members of the team. A humble Nayaran Murthy is not self-effacing but rather tries to elevate everyone. Leaders with humility also understand that their status does not make them a god. Nayaran Murthy is a role model for all Indian businessmen aspiring young people, and he pursued a follower-centric leadership role. Openness  means being able to listen to new ideas, even if they do not conform to the usual way of thinking. Nayaran Murty able to suspend judgment while listening to others ideas, as well as accept new ways of doing things that someone else thought of. Openness builds mutual respect and trust between leaders and followers, and it also keeps the team well supplied with new ideas that can further its vision. Creativity  is the ability to think differently, to get outside of the box that constrains solutions. Creativity gives Nayaran Murthy the ability to see things that others have not seen and thus lead followers in new directions. Fairness  means dealing with others consistently and justly. Nayaran Murty checks all the facts and hear everyone out before passing judgment. He or she must avoid leaping to conclusions based on incomplete evidence. When people feel they that are being treated fairly, they reward a leader with loyalty and dedication. Assertiveness  is not the same as aggressiveness. Rather, it is the ability to clearly state what one expects so that there will be no misunderstandings. Nayaran Murty is assertive to get the desired results. Along with assertiveness comes the responsibility to clearly understand what followers expect from their leader. A  sense of humor  is vital to relieve tension and boredom, as well as to  defusehostility. Nayaran Murty knows how to use humor to energize followers. Humor is a form of power that provides some control over the work environment. And simply put, humor fosters good camaraderie. The most important issue  in  Business  Ethics Conflict of  Interest Business ethics can be examined from various perspectives, including the perspective of the employee, the commercial enterprise, and society as a whole. Very often, situations arise in which there is conflict between one or more of the parties, such that serving the interest of one party is a detriment to the other(s). For example, a particular outcome might be good for the employee, whereas, it would be bad for the company, society, or vice versa. Philosophers and others disagree about the purpose of a business ethic in society. For example, some suggest that the principal purpose of a business is to maximize returns to its owners, or in the case of a publicly-traded concern, its shareholders. Thus, under this view, only those activities that increase profitability and shareholder value should be encouraged, because any others function as a tax on profits. Some believe that the only companies that are likely to survive in a competitive marketplace are those that place profit maximization above everything else. However, some point out that self-interest would still require a business to obey the law and adhere to basic moral rules, because the consequences of failing to do so could be very costly in fines, loss of licensure, or company reputation. Some take the position that organizations are not capable of moral agency. Under this, ethical behaviour is required of individual human beings, but not of the business or corporation. Other theorists contend that a business has moral duties that extend well beyond serving the interests of its owners or stockholders, and that these duties consist of more than simply obeying the law. They believe a business has moral responsibilities to so-called stakeholders, people who have an interest in the conduct of the business, which might include employees, customers, vendors, the local community, or even society as a whole. Stakeholders can also be broken down into primary and secondary stakeholders. Primary stakeholders are people that are affected directly such as stockholders, where secondary stakeholders are people who are not affected directly such as the government. They would say that stakeholders have certain rights with regard to how the business operates, and some would suggest tha t this includes even rights of governance. Ethical issues can arise when companies must comply with multiple and sometimes conflicting legal or cultural standards, as in the case of multinational companies that operate in countries with varying practices. The question arises, for example, ought a company to obey the laws of its home country, or should it follow the less stringent laws of the developing country in which it does business? To illustrate, United States law forbids companies from paying bribes either domestically or overseas; however, in other parts of the world, bribery is a customary, accepted way of doing business. Similar problems can occur with regard to child labour, employee safety, work hours, wages, discrimination, and environmental protection laws.

Friday, October 25, 2019

Characterization of Elizabeth and Mr. Darcy in Jane Austens Pride and

Characterization of Elizabeth and Mr. Darcy in Jane Austen's Pride and Prejudice      Ã‚  Ã‚   Elizabeth Bennet, the heroine of Jane Austen's Pride and Prejudice, is an authentic character, allowing readers to identify, sympathize, and grow with her. Unfortunately, Austen does not create a match for Elizabeth who is her equal in terms of characterization. Mr. Darcy, Elizabeth's sometime adversary, beloved, and, finally, husband, is not so carefully crafted as she, for his character is somewhat undefined, made up of only mystery, inconsistency, and conventionality.    Elizabeth is, initially, quick to make judgments and just as quick to hold fast to those preconceptions. In effect, Elizabeth represents both aspects of the novel's title, being both proud and prejudicial. It is not these factors, then, that endear her to readers, but rather the depth of her character in that she develops into a more even-minded person with a rare capacity for self-awareness. For though at one time she has the highest regard for Mr. Wickham and a low opinion of Mr. Darcy, later, though it is her "greatest misfortune" (Austen 61), Elizabeth amends her former thinking by "feeling that she had been blind, partial, prejudiced and absurd" (135). It is evident that she matures into a fully developed woman who can admit, "'Till this moment, I never knew myself'" (135, emphasis mine).    Mr. Darcy is truly an enigma. Though he is apparently handsome, his physical attributes are nondescript; readers may learn more about this powerful figure's person and tastes from the description of Pemberley, his grand estate. If Pemberley is indeed an extension of, or a reflection of, Mr. Darcy, Elizabeth's pondering that "to be mistress of Pemberley might be so... ... "exactly the man, who, in disposition and talents, would most suit her" (Austen 199).    Works Cited Auerbach, Nina. "Waiting Together: Pride and Prejudice." Pride and Prejudice. By Jane Austen. Ed. Donald Gray. New York: Norton and Co., 1993. pp. 336-348. Austen, Jane. Pride and Prejudice. 1813. Ed. Donald Gray. New York: Norton and Co., 1993. Harding, D. W. "Regulated Hatred: An Aspect in the Work of Jane Austen." Pride and Prejudice. By Jane Austen. Ed. Donald Gray. New York: Norton and Co., 1993. pp. 291-295. Johnson, Claudia L. "Pride and Prejudice and the Pursuit of Happiness." Pride and Prejudice. By Jane Austen. Ed. Donald Gray. New York: Norton and Co., 1993. pp. 367-376. Mudrick, Marvin."Irony as Discovery in Pride and Prejudice." Pride and Prejudice. By Jane Austen. Ed. Donald Gray. New York: Norton and Co., 1993. pp. 295-303.

Thursday, October 24, 2019

Describe the Importance of Continuing Professional

Describe the importance of continuing professional development – Unit 206 – 2. 2 In all professions trends are always changing. Procedures and practices change. Research is always discovering new processes and learning strategies. It is important to stay on top of these changes within your professional field. Continuing professional development raises the standards of your skills set. To always be updating skills and developing knowledge and finding ways to do this is a positive attitude to take, to be successful at what you do and what will set you apart from the rest. In a school it is very important that it takes a keen interest in continuing professional development, it means its standards are likely to be high and would make it more appealing to parents seeking a placement for their child. In education and in the classroom it is important for all staff to be proactive in their own continuing professional development. In order to feel more positive and confident about their profession and to keep motivated and inspired by new ideas. It also means keeping up to date with the latest teaching techniques, regular reviews of procedures and practices, such as first aid and child protection. Most importantly is the benefit to the childrens education, it means they will always be receiving the most up to date and the highest standard of teaching, and using the latest equipment. It is equally important for employers to support and encourage continuing professional development for their staff, providing opportunities for teachers to develop their skills to create a better learning environment, and will enable every teacher and pupil to reach their full potential.

Wednesday, October 23, 2019

Personal Narrative on Morals

As I was walking down church avenue, all I could think about was my Iphoneless pocket. â€Å"Freaking black people,† I mumbled under my breath as to not let the crowds of black people around me hear, â€Å"you can never trust them. † The sight of them just burned my eyes. Them and their sagged pants that looked like they had 100 pound weights in their pockets, disgusting. As I walked on, the only thing that was roaming around my mind was a memory I was trying so hard to forget. It wasn't a full memory though just, bits and pieces. It was of a black kid.I don't remember any of his features, I didn't want to. â€Å"Hey can I make a call,† he said. I wasn't the type of person to judge anyone, I mean why should a person's skin be a factor in anyone's decision to do something. This teenager could have been the nicest person in the world. So I gave him my phone. The memory then cuts to me standing there gasping for air saying, â€Å" Nicest guy in the world my butt. à ¢â‚¬  That was all I remembered, but it was enough. Enough to drive my anger towards black people, which for me, meant my entire neighborhood.How could I have been such an IDIOT, I said in my head as I walked down the block. I should have seen this coming. I mean he was bla-, I was in mid-thought, when suddenly a black woman, who looked like she could lose a few pounds, bumped into me as she was going the direction opposite of me. â€Å"Watch where you're going,† she said. I could hear the anger and annoyance in her voice. My blood started to boil, my heart raced, I was ready to punch someone. I turned towards her â€Å"ARE YOU FREAKING KIDDING ME.Maybe you should lay off the fried chicken † is what I wished to say, but I held my breath. I just stared at her back as she walked away. As I treaded along Church avenue, I spared no black person who came within my line of sight of my racist comments. I didn't care if it was wrong. I mean did that black kid care if it was w rong to steal my phone. Obviously not, because then I wouldn't be walking home phone-less. Did that black lady even bother to care to, oh, I don't know move to the side or say excuse me. NO, she didn't.I mean why shouldn't I judge, I bet black people judge me all the time. I bet that kid who stole my phone had one or two judgments about me. Freaking black people, I said in my head. I finally reached the front of my apartment building. As I entered I noticed this small black kid coming out of the building. When he saw me, he stopped. I recognized him. I didn't know his name, but I knew a thing or two about him. I saw him everyday. Once when I left for school, and once when I came back. Each time I saw him he would say the most random of things about his life.Like how he was in the first grade, or how he thought this one kid named Devon was just the meanest person in the world for throwing a pencil at him. I didn't particularly care much for these facts. Most times he would say someth ing that he thought was funny. Although the things he said weren't funny at all, I went along and smiled anyway. As I looked as this kid, I could find no such fault. You could say he was, in a way, â€Å"stereotypically clean†. â€Å"You know, you look like a person from the wolf people,† he said with a straight face.I don't know if I smiled or not, I may have given a half smile, but I know I replied â€Å"You mean, from Twilight? † â€Å"Yea, from Twilight, the movie about vampires and werewolves. † â€Å"Heh, yea, except I don't have any abs,† I said. This time I knew I was smiling, and I could tell, as he started to smile as well. â€Å"Well, see ya,† he said and walked away. I turned around and watched as he walked down the block and around the corner. That's why Ervin, that's why you shouldn't judge, a voice in my head said. I turned around, walked up the steps to the front door of my building and said, â€Å"yea. †