Evaluation of Digital and Online Marketing Technology

Assessment of Digital and Online Marketing Technology Section A Question 1 I accept web based showcasing instruments are a piece of the promoting blend as channels that can be utilized. There might be occupied concentration with respect to advanced showcasing in the event that it is simply utilized for publicizing or advancing an item/administration on the web. Advanced showcasing can be utilized in numerous manners while we consider encouraging it in an associations promoting correspondence blend, as opposed to concentrate on 1 type of the advertising correspondence blend. As innovations are on an ascent and the ability to focus of clients is declining, I would propose examining showcasing devices to help promoting by means of online substance conduct, understanding approaches to advise customers about the item if for instance they were to look through a specific item. On the off chance that we take a gander at the measure of information mining, customer buy conduct, etc by means of the web. The association can utilize such information to take advantage of important data that would help quicken their deals or profit explicit items while understanding the interest exists. On the off chance that we take a gander at Amazon and Google, these two associations will in general have a great deal of computerized promoting working very well for them, as they have tried it in gathering data and observing what they buy and how they buy it. With such instruments an association can tailor ads towards the clients, we can see it progressively like an On-Demand Advert which would then catch the eye of clients who are searching for explicit things. There exists many quickened methods of showcasing on the web, with the degree of advancement we have embraced, web promoting made it more straightforward to encourage the accompanying: Advertising Speculator Relations Client care Prospect Qualifications Item Sales Client Interaction and Feedback Inner Communications With that all being stated, the advanced world has opened up more open doors for advertisers as to understanding Buyer conduct, Communicating as often as possible to the client, Public relations thus considerably more. Advertisers will in general believe computerized showcasing to be additional time-effective and is utilized by the majority, thus it makes it simpler to catch a more extensive reach, though the manners in which they showcase or permit themselves to be seen by the buyer may need to change as to maintain a strategic distance from the navigate conduct of the client. I concur that computerized promoting will become basic instruments in brand building and different types of imparting to the shopper, primarily Customer Relationships. Advertisers can avoid promotion squares and such, on the off chance that they simply invest a touch of energy attempting to gain proficiency with somewhat about the online substance conduct but pay special mind to advancements out there, for example, Geo-labeling, vicinity showcasing, etc. Question 2 As a showcasing director, there are 5 stages to assessing computerized advances: Stage 1: I would assess the objectives of the associations computerized showcasing efforts by understanding the quantity of social offers our posts are accepting, size of our fan base on interpersonal organizations, the measure of times Nike is being referenced via web-based networking media, look into the quantity of constructive audits discovered online by means of shoppers, check the measure of online traffic we are jumping on our website page just as how frequently interfaces are being redirected to our site page from other internet based life outlets. On the off chance that every one of these things were finished by the past advertising group, I would take a gander at whether the objectives are being met, on the off chance that not I would, at that point overhaul our objectives as to suit our goals. Stage 2: I would re-evaluate the objective market, on the off chance that it is transformed I should encourage a data search as to have a thought of the socioeconomics, premiums and online exercises that the shoppers may have, this will permit me to accomplish buyer profiling as to advertising sensible substance to them. Stage 3: I would need to take a gander at our online advanced nearness, this implies I should perceive how well Nike is getting along in the social online condition, are they dynamic or uninvolved with regards to advertising and client connections. Is it accurate to say that they are using everything the online world brings to the table from advancements that can be attainable to receive? Stage 4: I would assess the kinds of messages Nike is imparting to the buyers in advanced structure. It is safe to say that they are sending the correct message to the correct purchaser? Is the purchaser understanding the message and following up on it, emphatically or adversely? Stage 5: I would assess the exhibition of Nikes advanced advertising efforts. How is Nike profiting by such channels? It is safe to say that we are making a benefit while minimizing expenses? Is our pace of venture on advanced promoting obvious to us, and is it positive? Question 3 I would use practically all web based advertising devices to permit the perceivability of the new item. The regular showcasing specialized devices will be placed into impact, for example, publicizing, advancing the idea in different expos, talking open doors as to depict the item, joint promoting, co-marking and a lot progressively customary ways that can be communicated online by means of online substance advertisements, which are straightforward adverts that will spring up because of their importance while buyers possibly be perusing for another telephone for instance. Site improvement. Get the word out there, be perceptible through social outlets. Email promoting is one approach to educate the purchasers about the item. Google AdWords to support web based promoting. Bloggers or internet based life influencers, by offering the telephone for testing by wide arrive at blogger or youtubers as to specify your item or talk in more insight concerning it. Online retail locations, you can be specific with regards to who you wish to sell the new telephone and when they can sell it, for example, your own site, amazon and any semblance of amazon. The system would begin varying as appropriation rates either increment or decline, on the off chance that they increment, at that point the association should be and remain proactive while managing advertising, improve client benefits and advance consumer loyalty, in the event that they decline I would, at that point propose returning to the item and rethinking the entire procedure of the showcasing correspondence. Part B Question 1 I would especially assess for what reason ought to McDonalds acquaint a vegetable burger with their store? I should characterize the issue and comprehend where the data search should begin, before building up the required exploration, when that is masterminded then I would distinguish the examination strategy. It will either be Primary or Secondary, or both. For this specific situation, I will investigate the optional information from the outset since it is less expensive, quicker and accessible though this might be one-sided. For instance, in certain district McDonalds can romanticize an objective market for such an item, for example, set up where there exists an extraordinary populace of veggie lovers in contrasted with non-vegans, and check whether the item picks up prominence, if so they can continue in advancing the selections of items in better places as to oblige the gatherings of individuals who are veggie lover fundamentally. Consequently, I would choose Descriptive and Causal examination instead of Explanatory exploration. When I have discovered the important, unbiased, precise and current information I require, we can educate for testing regarding the item as to not burn through much time in searching for essential information, when such information can be benefited to us by advancing the item being investigated premise and perceive how well it does.

Data Mining in Chain Hotels Assignment Example | Topics and Well Written Essays - 1750 words

Information Mining in Chain Hotels - Assignment Example Databases can be utilized by a few clients looking for organizations in this part. It causes them to beat difficulties of rivalry and fulfill the needs of the market.  This study tries to build up a database for lodging network the board working 20 inns in 4 nations. The information digging for the store of data for every lodging and performs examination as to the given inn. For every inn the information distribution center will store its name, type, address, nation, area, postcode, telephone number, and the name of the administrator. The information likewise incorporate various sorts of rooms like single, twofold, family, suits, and so on. Each room may likewise fuse certain discretionary highlights, for example, fridge, kitchenette, or clothing. The framework ought to have each room depicted as room’s type, size, number of beds, the most extreme number of clients, cooler (Boolean), kitchenette (Boolean), clothing (Boolean). The limit of the lodging network to oblige clients is constrained. The database should help the administration on the most proficient method to value the lodgings so as to acknowledge greatest income assortment. Taki ng a gander at the limit of the inn after some time given in the information distribution center, they can without much of a stretch think of the costs. Examination between the inhabitance rate (use) and the opportunity rate is thought of.  The lodging chain’s ability to oblige clients is constrained. Every lodging has a set number of rooms. The essential wellspring of income is settlement in lodgings. The greatest test the organization faces is deciding how to value the lodgings. On the off chance that they are valued low, the lodgings will be continually reserved and in this manner clients will be compelled to attempt different inns in rivalry with The Grande Chat and if the rooms are evaluated excessively high, a great deal of rooms will stay vacant. The lodging network the board needs to acknowledge benefits. The main route is to utilize the information mining to understand their basic, intriguing examples and connections that untruth covered up inside the investigation (Data mining).

A view from the class Raúl Andres Soto, MPA 15 Leah Yudin, MPA 15 COLUMBIA UNIVERSITY - SIPA Admissions Blog

A view from the class Raúl Andres Soto, MPA ’15 Leah Yudin, MPA’ 15 COLUMBIA UNIVERSITY - SIPA Admissions Blog For this  SIPA student stories series edition, weve decided to share with you the backgrounds of two of our amazing students who are in their first year of study at SIPA. One is a Fulbright scholar from Guatemala who now co-chairs the SIPA Student Association. The other student is from New Jersey and hopes to work for the City of New York one day. Lets see what theyve been up to!   Raúl Andres Soto, MPA ’15 is in the development practice program at SIPA. Raúl is a Fulbright scholar from Guatamala and a beneficiary of the Guatefuturo Foundation of Guatemala. Raúl holds a BS from the Universidad del Valle de Guatamala and has a diverse professional background in the academic, private and non-profit sectors in Guatemala. His contributions as an engineer started with his undergraduate work, where he took part in a multidisciplinary initiative to systematize the processing of Ramón (Maya Nut, Brosiumum spp) tree seeds. Raúl then worked for two years in the food industry in Guatemala, focusing on quality and food safety aspects in an exporting canning factory and a beverage factory (the manufacturers for Pepsi in Guatemala). In 2011, he assisted the productivity component of the program Opening Opportunities of the Population Council, which aims to provide life skills to female Maya youth in rural Guatemala. From 2012 until the beginning of graduate studies, h e was an adjunct professor at the Universidad del Valle de Guatemala, having taught the food chemistry laboratory and coordinated multidisciplinary student projects such as the one he undertook for his graduation. At SIPA, Raúl is the general secretary and academic affairs co-chair of the SIPA Student Association. This past summer, he undertook research at WorldFish and the International Livestock Research Institute of the CGIAR Consortium in Zambia. The work helped to assess the safety of fish for human consumption in the Western Province of Zambia. After his studies at SIPA, Raúl hopes to contribute to alleviating the double burden of malnutrition in Guatemala, as it is one of the countries in the world with highest under- and over-nutrition rates. Raúl is also an amateur musician, having performed in different venues in Guatemala with the band, Lamboratorium, and released four online records. Leah Yudin, MPA’ 15, is concentrating in urban and social policy with a specialization in management at SIPA. Originally from southern New Jersey, Leah has lived in Philadelphia, Las Vegas, and Washington, DC before coming to New York. Leah worked primarily for nonprofit organizations prior to SIPA, where her work touched on U.S. foreign policy, environmental advocacy, and nuclear nonproliferation. At SIPA, she serves as the USP Concentration departmental research assistant and the communication chair for the Gender Policy Working Group. Leah spent last summer interning in the Operations department of the New York City Economic Development Corporation, where she worked on the Graffiti Free NYC program. This experience confirmed her interest in working to solve urban problems, and she has continued her internship throughout this semester. She is hoping to work for the City of New York upon graduation, or for a related economic development or service provision organization in NYC. We look forward to Raúl and Leah’s second year at SIPA!

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Gender Inequality Sports For Females And Females

23 July 2015 Gender Inequality in Sport Sport has been one of the most important socio-cultural learning experiences for males and females. Sports provide an amazing release for people of all ages. People are requested and welcomed to play sports at any age. Sometimes there are many limitations due to personal reasons that restrain people from participating in sport such as money, peer pressure, location, etc. For the last century males are expected to be strong, independent, and athletic. Male athletes masculinity symbolizes an image of physical health, and sexual virility throughout their bodies as well. Nowadays, women’s participation in sports is becoming popular but it is still overshadowed by men’s. According to the Women’s Sport Foundation before the title IX â€Å"given equal athletic opportunities, women will rush to fill them; the remaining discrepancies in sports participation rates are the result of continuing discrimination in access to those opportunities† (â€Å" Title IX Myths a nd Fact†). Under the title IX, female has the playing field been. Women now can participate in many sports, which were only played by men before. However, the main reason that female usually do not participate is due to gender inequity. Some of people believe that the inequity in sports has not changed over the years, especially opportunities and benefits. Although sports provide opportunities for both males and females, female participating in sports generally have less opportunities toShow MoreRelatedGender Inequality Within A Competitive Athletic Workplace870 Words   |  4 Pages 2015 Gender Inequality What are the types of gender inequality in this world? 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Violating Social Norms Free Essays

For this assignment, I decided to violate the social norm of not talking on the phone while watching a movie in a movie theater. Before the movie started, I tested my sister and asked her to call me during the movie. When she did so, I proceeded to have a 2-3 minute conversation with her and spoke loudly so that those around me would notice and be distracted. We will write a custom essay sample on Violating Social Norms or any similar topic only for you Order Now The people around me In the theater were obviously bothered by my behavior and annoyed. Several people turned around to stare at me or whispered under their breath to their friends. A few Just Just shook their heads or sighed. The social norm of refraining from talking on the phone during In a movie theater was an example of an explicit (In this case), Injunctive norm. The norm was explicit because during the movie previews, there was an advertisement that read â€Å"Please no talking on the phone or testing during the movie. † Through this ad, everyone In the theater was made directly aware of the social norm. Not talking on the phone In a movie is an injunctive norm because it is observed as the socially acceptable and polite thing to do. It is perceived that people approve of this behavior because it shows respect and consideration for those who want to watch the movie free of distractions or disturbances. This social norm is typically enforced through compliance. Even if a person might originally consider talking on the phone in a movie theater, they usually comply with the theater’s directly stated request to not do so in the pre-movie â€Å"Please do not talk on the phone or text during the movie† message. My violation of this social norm elicited various mechanisms of social control from those surrounding me. As mentioned above, fellow movie-watchers tried to make me feel guilty for my â€Å"rude† behavior by fidgeting in their seats, loudly sighing, frequently turning around to stare at me, and muttering complaints to their friends. A woman at the end of my row even turned to face me and loudly said â€Å"Really!? Please get off your phone. † During my violation of a social norm, I felt extremely uncomfortable and self- conscious. I felt like all the attention in the theater was focused on me, and that everyone was negatively Judging me. As a result of the hostile responses around me, I let very attacked, anxious and embarrassed. I wanted to remove myself from the awkward situation as soon as possible. I think the people around me In the movie theater would explain my behavior with the assumption that I have a blatant disregard for others. They would probably attribute my violation of the social norm to what they see as self-centeredness, disrespect, and social awkwardness because compliance with the norm of not using your cell phone in a movie theater attempts to show decency and concern for the enjoyment of others. Since I used my phone and did not try to control my volume, people logically assumed that I Just didn’t care about those around me. Violating Social Norms By calligrapher’s would notice and be distracted. The people around me in the theater were obviously The social norm of refraining from talking on the phone during in a movie theater was an example of an explicit (in this case), injunctive norm. The norm was explicit talking on the phone or testing during the movie. † Through this ad, everyone in the theater was made directly aware of the social norm. How to cite Violating Social Norms, Papers

Mental Health Issues at Different Stages-Free-Samples for Students

Questions: 1.Describe the Presentation of Mental Health Issues at Different Stages of the Lifespan. 2.Describe the Impact Of Mental Health Addiction Issues On Human Development. Answers: Introduction: The understandings of the development of our mental health procedures across the lifespan of the human being are largely dependent on the knowledge of mental healthcare and the development of the mental disorders. The unfortunate part is that the individuals are not aware of the several etiology of the mental illness. However, the several mental health programs that are coordinated all over the globe are beneficial for awaking the people about the several mental problems throughout their lives. The report gives an understanding of presentation of mental illness in different stages of human life discussed the ultimate impact of natural support of affected person. It also gives understanding regarding the impact of mental issue on human development. 1.Presentation of mental health issues at different stages of life span Infancy (0-4 years) The experiences in the years of childhood are main pillars that lay the foundations of the health care of the individual in their future years. Signs and symptoms of mental health problems can be evident very early in life, although, before the ages of 3 or 4 years, risk factors for mental health problems and mental disorders, rather than actual manifestations of disorder, are more likely to be evident. Mental illness in young children are very rare. Two very rare mental disorder in children includes feeding disorder and autism. Autism spectrum disorder is a developmental disorder, which results in social, communication and behavioral challenges. The early signs of autism in infants may include delay in basic areas of development such as talking, playing and interacting. Common issues in infants include difficulty in verbal and non-verbal communication, relating to the world and thinking (Jones et al, 2014). On the other hand, Feeding disorder results in poor development and independ ent functioning. The impact of this condition is directly felt on parents when their child cannot grow and develop normally resulting in great stress for them (Fisher et al., 2014). Child (4-12 years) Presentation of mental health issue in childhood has been a growing concern as it threatens mental health during adolescence and adulthood too. Around 20% of children and adolescents are affected by mental health disorders. Half of the mental disorder initiates before the age of 13 years. In childhood, mental health issues initiates with anxiety before proceeding to adolescent depression (Child and adolescent mental health, 2017). The most common disorder seen at this stage of human life includes anxiety disorder, mood disorder, conduct disorder and attention deficit disorder. Children with Attention deficit hyperactivity disorder (ADHD) tend to day dream and pay less attention to class activities and other task. Their work is very disorganized and they face extreme difficulty in staying focussed. They struggle to control compulsive behavior (Barkley, 2013). According to the CDC report, about 11 of children between 4-17 years have been diagnosed with ADHD in 2011 (ADHD Estimates Rise , 2017). Another common problem seen in this group includes mood disorder About 3% of children are affected by depression and the occurrence of this condition increases in children who are exposed to family and contextual risk factors. Family risk factor might include parental depression and family stressors like poverty, homelessness, marital conflict and loss of job in parents. Children affected by mood disorder have poor concentration, decreased engagement in activities, poor social relationship and irritability (Mash Barkley, 2014). Many aspects of a persons life is affected by ADHD. The most significant impact is seen in educational attainment of children. School based problems like poor academic performance becomes common in children as various impairment associated with the disease results in limited reading, writing and comprehension skill in children. Children with ADHD are prone to hyperactivity, aggression and impulsivity which less severe at the age of 4-12 years, however when they reach adulthoods, they experience continued functional impairment and develop significant problems. Poor and restricted participation is also seen in people affected by ADHD (Seblany et al., 2014). On the other hand, the impact of the illness is also seen on families when they have to bear with behavioral and developmental disturbances in their children. Family functioning and family dynamic is affected and the financial burden of families increases due to the cost involved in treatment. Siblings are also affected as they feel victimized by episodes of physical violence and aggression in home (Schei et al., 2016). Hence, increase in stressful situation within family environment due to ADHD results in high risk of physical and mental health issues both in adults and children. Similarly, difficulty is also faced by family members whose children are affected by mood disorder. Adolescent (13-18 years) Psychosocial disorder has become common in young people between the age of 13-18 years. All the incidence of adult-type mental disorder like psychosis and mood and anxiety disorder mostly originate by 18 years. Depression, anxiety and behavioral disorder, substance abuse is most prevalent in adolescence in New Zealand. The twelve months prevalence of any disorder was maximum in age group of 16-24 years and it gradually decreased while processing through the age of 25-44, 45-64 and 65 and above years (Depression in young people, 2017). The presence of both anxiety and depression results in comorbidities like substance abuse disorder. This habit is mainly developed in adolescents due to the quest for experimentation with the drugs. This practice is often associated with multiple substance abuse. For example, two-third of children who uses Marijuana in childhood were also found to be alcohol dependent in New Zealand. The ultimate impact of anxiety and depression is that it results in impaired functioning, emotional distress, poor health and risk of suicide in young children. For this reason, one-fifth of total suicides cases in New Zealand is seen between age group of 15-24 years. Even when they get treatment for disorder, the risk of recurrence in adulthood is high (Depression in young people, 2017). Many factors might be contributing to depression in children such physical, genetic or environmental factor. Common risk factor for depression includes bullying experience in school, loss of loved ones, low self-esteem, chronic illness, physical abuse or childhood trauma (Cummings, Caporino, Kendall, 2014). On personal level, depression experiences contributes to the development of depression and behavioral disorder in children. The long term impact of this is feelings of low self-esteem, self-harming behavior, poor academic performance, challenges in family and social relationship and substance abuse in affected person. At young stage, engagement in risky behavior is seen and in adulthood, this translates to low income level high divorce rate and suicide in people (Verboom et al., 2014). The issue of mental illness in young children has dramatic impact on family members and friends too as they feel helpless because of the inability to control their childs behavior. The main concern is related to how they will cope with peers, schoolwork and other competitions in life. In case of children with self-harming behavior, natural support group mostly have the fear that their children might end their lives (Ray et al., 2017). Adult (19-64 years) Schizophrenia and post-traumatic stress disorder are the two mental illness found in adults. Schizophrenia is a chronic mental disorder associated with impaired thinking process and emotional responsiveness. People with schizophrenia are mostly found to have symptoms of delusions, hallucination and irrational thought pattern. The condition is treated mostly with antipsychotic medications and psychosocial therapies. Although, this mental disorder is not very common among adults, however it can develop into a serious and chronic mental illness. New cases of schizophrenia mostly appear in early adulthood and very rarely seen in children and older adults. The peak age of vulnerability includes age group of 16-25 years (WHO | Schizophrenia, 2017).On the other hand, Post traumatic stress disorder in adults results in emotional and sleeping difficulties, anger, irritation and depression when they witness traumatic events in life. People struggles with recurrent and distressing memories, whi ch affect their health and well-being (Morina et al., 2014). Diagnosis of schizophrenia significantly affects quality of life of affected person. Adults with the condition mostly lack desire to engage in social relationship. They have blunted feelings and emotion with no desire to accomplish any goal in life. All these factors lead to difficulty in holding jobs, performing daily life activities and forming good social relationship. In case of families whose members are affected by schizophrenia, it creates many distressing and disruptive situations on a daily basis (Kuipers et al., 2014). Family members struggle in coping with the symptoms of dementia in their loved ones. The impact on family is also exacerbated when people deny their illness and do seek appropriate medical attention. This recognition of illness among family members is important because unless they do so, they cannot comply with medication. The long-term impact of untreated dementia is seen in the form of unemployment, drug abuse, physical health deterioration, homelessness an d violence among people (The Effect on Families - Schizophrenia Research Institute, 2017).As posttraumatic stress disorder is also associated with self-destructive behavior, exaggerated response and problem in concentration, distressing situation is created for family member and affected person faced difficulty in acquiring jobs and sustaining relationship (Morina et al., 2014). Older person (65 years plus) Dementia and depression are common among elderly people above 65 years of age. Dementia is a mental disorder resulting in impaired memory, thinking and behavior. About 47.5 million people are living with dementia worldwide. On the other hand, depression is common among elderly people, which impairs their daily functioning in life. There might be many reasons for depression such as frailty due to ageing, lack of family attention, social isolation and little work life responsibilities (Mental health and older adults, 2017).Therefore, the perception of poor health and poor functioning increases in older adults. Dementia and depression are chronic conditions that have many social and economic implications for family members. Physical, emotional and economic pressures of families are increased and they experience great distress. Physical and psychological health of family members are also affected by personal support networks of elderly people with dementia and depression (Kasper et al., 2015). 2.Impact of mental health and addiction issues on human development: Tangata whaiora is the term used for consumers in New Zealand who seek mental health services. The two tangata whaiora selected for this paper are (Gleeson et al., 2007): Pete, 17 year old Maaori male, suffering from alcohol addiction problem. His referral was activated after withdrawing from alcohol. He has history of parental separation and had to support his father with his ongoing drug and alcohol dependence. He has little support from his family. He has poor physical health and academic achievement. Aroha, 21 year old Maaori female, diagnosed with psychosis. She has past history of drug abuse and was arrested several times for selling illicit substance. She also has family history of mental illness. Impact on Pete Pete undergoes frequent mood swings and impaired judgment- Heavy drinking in adolescence have deleterious effect on neurocognition. It decreases attention, executive functioning and speed of information processing. Pete is adolescent, this stage is the transition between the childhood and adulthood. This stage is represented by significant changes in hormones and formation of new networks in brain (Jacobus Tapert, 2013). According to Herrenkohl et al (2013) alcohol dependent adolescents when compared to the healthy control have less (10%) verbal and nonverbal information. The former have poor academic achievement due to reduced attention. They therefore lack language competence. The same was the case of Pete. Adolescents show abnormalities in brain response on cognitive tasks which measures spatial working memory. In addition, he failed to utilize broad range of learning and knowledge. This may related to the poor academic achievement. As per Palmer et al. (2013), people aged betwee n 18-25 years with heavy drinking habits have decreased prefrontal and parietal regions. In addition, alcohol addiction also leads to decrease or poorer white matter integrity. White matter integrity is important for efficient transfer of information in brain. These differences in functional brain activity in people adolescents with alcohol addiction may be associated with metabolic changes to some extent (Gautam et al. 2014). According to the study executed by Squeglia et al. (2014) learning impairment in adolescents due to alcohol have greater difficulty remembering the geometrical designs. It is also the common alcohol withdrawal symptoms and is indicative of heavy drinking pattern. Frequent mood swings in alcohol addiction adolescents are associated with emotional problem. Anxiety and depression are masked by alcohol abuse is contributor of psychological distress that effects education and concentration (Jacobus Tapert, 2013).Pete has poor physical health and social isolation- At the time of referral, he was physically weak with disheveled appearance. He had increased sleep and preferred staying at home. His responses were delayed to verbal prompts. He had disorganized thoughts and actions. His physical weakness kept him away from participating in sports and socialization. According to Best et al. (2016) social isolation is common in most cases of binge drinking among adolescents. The common reason for this behavior is lack of energy, history of child abuse and parental separation. Due to lack of energy an adolescent may fail to compete in sportive events or physical; activity such as exercise. Hence, these adolescents do not strengthen muscles of bones. The lack of competitive spirit and zeal to win is significantly low. It is due to social isolation and low self-esteem and confidence (Herrenkohl et al., 2013). As per the literature, the impact on physical health in case of Pete may also be due to similar reasons. Pete too had parental separation and it was difficult for him to cope with his studies supporting his father. He was not in good terms with his step-father and other new relations in his family. These experiences kept him stressed and lonely in his childhood. These experiences led to limited friends as he mostly stayed at home. Therefore, he gained little success at schools. At home, he had limited supported from his grandparents. His mom stayed outdoors due to busy working schedule. This led to overall tension and disconnection with his family members. Therefore, he had paid little attention to his personal hygiene, food and nutrition. It may be the cause of his poor physical development (Herrenkohl et al., 2013). At the time of referral he was most restricted to his bedroom. He does not appear to connect with his culture and life sustaining principle of Maori. It was also found in the case of Pete that had limited life principles and ethos. According to Jacobus Tapert (2013)) adolescents with early onset of alcohol drinking have poor being and sense of self that make them less interested about their physical appearances. It may be related to the poor physical appearance of Pete at the time of referral. Poor hygiene is the other major cause of frequent illness, which is also evident from the case history of Pete. Inadequate sleeping leads to stress and low energy level which further increases the risk of the social problems. It may include risky sex, sexual assault and risk of sexually transmitted disease (Herrenkohl et al., 2013). Impact on Aroha Aroha suffers from hallucinations- she experiences somatic delusions such as having a broken ankles or stomach upsets. However, her medical history and X ray reports of no such abnormality. Her problem of hallucinations prevents her from functioning effectively in activities of daily living. She experiences auditory hallucinations which keeps her mainly restricted to her home. She exhibits suicidality and self-harm behavior. According to her parents, she was previously found attempting to hang herself and cut her wrist. According to Volkow et al. (2016), adults with drug addiction and psychosis experience paranoid thoughts and frequent admissions to hospital. It is the devastating effect of drug abuse that cause alterations in function neurotransmitter. Drugs have rewarding function due to release of neurotransmitters in brain such as dopamine, which gives immense pleasure. Consequently, it hampers the intellectual development and the ability of an individual to feel satisfied from l ife (Kwan et al., 2014). It can be related to the attempts of suicide in case of Aroha and it is evident from the case study that she lacks interest in her life. Therefore, Aroha does not pursue any activities that are normal at her age. She rarely takes household responsibility or that of her academics. Her hallucinations prevent her from being in present state of mind. Aroha lacks goal directed behavior- Adults of this age engage in rational thinking, social interactions and are goal directed. In case of Aroha she seems to have lost contact with reality therefore, she does not have normal human development at this age. According to Muench et al. (2014) drug abuse and psychosis is commonly associated with alterations in perceptions and difficult concentrating. It can be related to the lack of determination and goal directed behavior of Aroha. It is due to difficult concentration, feeling of suspicion, obsessive thinking and distorted perception that makes it difficult for such individual stay determined or focused (Brust, 2014). They thus lose huge opportunities and end up having failure in life. In case of Aroha, she has no career planning or professional role to play. She has transient living and cultural disconnection unlike her friends who have fulfilled life and are career oriented. Therefore, she has developed poor relationships with her famil y members and also her friends. Her loneliness has made her vulnerable to illicit drug use in addition to her family history of mental illnesses. Conclusion The paper has presented the mental health issues at different stages of life span. Followed this a description of the impact of the mental health issues on the tangata whaiora and their natural support at each of the life span is clearly provided. The paper has clearly described the impact of mental health and addiction issues on human development. A total of four impact were presented for two tangata whai ora. It can be concluded that early detection and treatment is necessary for people at any age to overcome their mental health issues. 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